MTV's Video Music Awards returned to Los Angeles last Sunday with a show at the Microsoft Theater and a number of surrounding events that included new formats and parties. This year, CoverGirl presented a panel that offered a red carpet beauty trend forecast. An eye-catching press wall spelled out the brand's name in flowers.
For the launch of its fashion collaboration with the British-designed Peter Pilotto label, Target tapped Bureau Betak to produce back-to-back parties with co-host Net-a-porter.com in London and New York. The latter fête and private shopping night took place on February 6 at Gotham Hall, where 700 guests were immersed into a world of print and color that represented the Pilotto aesthetic. The focal point was a kinetic installation that combined synchronized music, light, video projection, and LED screens. A bevy of models wearing the collection walked the centrally placed mirrored runway at timed intervals during the event while attendees were encouraged to use social media through Instaprint stations using the #PeterPilottoforTarget hashtag. Two stylish English buffets anchored the space.
Opting for a more austere and minimal backdrop for his September 6 show at 82 Mercer, Jason Wu worked with Alex de Betak to devise a landscape light show that ran the entire length of the runway. Eight brushed brass light sculptures that emitted a severe white LED light, custom made by show producer and designer Bureau Betak, complemented Wu’s color palette of sandy neutrals infused with gentle shots of color.
Diane von Furstenberg took a one-season respite from Lincoln Center, decamping to Spring Studios for her February 9 show, which celebrated the 40th anniversary of her iconic wrap dress. Produced by Bureau Betak, the venue was best summed up in one word: bold. Bold prints and graphics complemented the venue’s soaring windows showing the Manhattan skyline. A performance by singer St. Vincent accompanied the show, which suffered from only one downside: the move in venue meant a reduction of several hundred seats.
Meandering paths covered with seven tons of coal slag snaked around the entire space of the Marc Jacobs show, with Kadan Productions culling 5,600 yards of fabric for the theatrical stage curtains for an air of opulence. Creative Engineering built the giant props.
At the 2013 event, Toronto's Royal Ontario Museum was filled with pink-and-black lounge furniture inspired by Viktor & Rolf's signature brand hues.
At the 2012 event in Las Vegas, as a reference to the pearls adored by Coco Chanel, producers hung curtains of white beads at various points throughout the exhibit. Stepping through the beaded curtain, guests could view rare and special Chanel accessories and jewelry displayed inside gilded bird cages.
Game of Thrones Holiday Party
Submitted by Silhouette Group
Silhouette Group designed a Game of Thrones-theme corporate holiday party for a finance company in December 2016. Inspired by the medieval fantasy series, the party took place in a 13th century-style castle winery in Napa Valley, and featured a variety of decor inspired by the series including a replica of the iron throne, fur blankets draped on wooden benches, twig-covered fire pits, and a custom map. The 90-seat dining table featured tall, lavish centerpieces created with candles, a variety of greenery and florals, and pomegranates.
Enchanted Secret Garden Wedding
Submitted by Swoop
A private wedding’s dinner and cocktail reception, held at the Oheka Castle in Huntington, Long Island, in November 2016, featured 200,000 silk flowers and half a million real blooms inside a 10,000-square-foot tent. Highlights included a towering 20-foot flower sculpture constructed to look like a tree that rose from the cocktail bar, and a floating 30- by 30-foot dance floor that contained silk flowers encased in Plexiglass.
Elderflower French liqueur St-Germain and landscape artist Lily Kwong celebrated the summer solstice by creating a floral installation, which debuted June 21 on the High Line in New York. As part of the installation, Kwong designed a canopy of fresh flora and fauna.
