Marquee-style lights that spelled out "Drink Less" made for an ironic backdrop for the bar. Similarly, signature cocktails had playful names, including "Eat More Fruit," a libation made with Svedka Grapefruit Jalapeno vodka and melon liqueur.
Photo: Michael Simon
A doughnut wall from Hollywood Candy Girls was marked with signage that read "Eat Better."
Photo: Michael Simon
Cocktail napkins were emblazoned with the event's hashtag, #SvedkaDoYou, and the tagline, "New Year, Same You."
Photo: Michael Simon
Svedka bottles and the message "New Year, Same You" decorated a photo backdrop at the brand's "Broken Resolutions" bash.
Photo: Michael Simon
