
The American Express name appeared on the top and bottom of the flip-flops given to each guest.
Photo:Â Kayla Hernandez for BizBash

As the night wore on, the sand was filled with the imprint of the American Express logo from the flip-flops.
Photo:Â Kayla Hernandez for BizBash

Guests kept cool with branded fans and misting stations near the entrance.
Photo: Entwined Studios

Fire pits and white couches topped the sand at the festival's closing party.
Photo: Seth Browarnik/WorldRedEye

The mag's "sunscreen ambassadors" (read: shirtless male models) applied airbrush sunscreen to participants throughout the day as part of Cosmopolitan's "Practice Safe Sun" campaign.
Photo: Mitchell Zachs for BizBash

The Mint Agency used sand, shells, and bowls holding live fish as centerpieces at the September premiere dinner for Spring Breakers during the Toronto International Film Festival.
Photo: Jennifer Meriano

Flip-flops were provided for guests to walk on the sand.
Photo: Sonja Garnitschnig