Event decor.

Lucite chairs, candles, and sleek white linens dressed the 150-foot tables at the Joffrey Ballet gala in Chicago in 2010.

For his September show in New York at Spring Studios entitled “Beauty,” Jason Wu went simple and stark with the all-white venue. Produced by Bureau Betak, the space featured simple white bench seating and a floor-to-ceiling backdrop that mimicked a deconstructed boudoir mirror—with detached molding that created a mirage-like effect.

The 2006 Screen Actors Guild awards gala in Los Angeles had a striking but simple look from event designer Stanlee Gatti, with bunches of upside-down calla lillies hanging overhead. White furnishings were arranged in lounge-like formations.

At this year's Dining by Design, the annual fund-raising event hosted by Design Industries Foundation Fighting AIDS, Smartwater's space aimed to reflect the brand's natural water purification process, which is mirrored after rain clouds. The fluffy fixtures lit up like a storm above the simple table setting. The event took place at New York's Pier 92 in March.

A joint event between Variety and British Airways in 2013 took place at a Los Angeles mansion, and black-and-white decor took on a residential feel. To celebrate the heritage of British Airways, the Union Jack appeared on black-and-white pillows at a seating group that surrounded a modern fire pit.

At a Saucony-hosted event in Boston in 2011, an art exhibit around the perimeter of the space incorporated the brand's sneakers and minimalist art.

In 2012, Yahoo marked the relaunch of Genome, a brand previously known as Interclick, with a minimalist affair in New York. To create a modern aesthetic inside a SoHo townhouse, the producers employed a mix of clean lines and white furnishings. For entertainment, the organizers brought in synchronized swimmers dressed to look like aliens.

At a 2013 brunch for L'Oréal, designer and producer Joe Moller added subtle branding to the setup on the Viceroy Miami's outdoor terrace, adding L'Oréal lettering to the backs of chairs and using shallow gold vases filled with products as tabletop centerpieces.

The Women's Wear Daily Beauty Summit in 2013 had a sleek, all-white design from Shiraz Events. Guests sat in clear Miro chairs at communal tables topped with white linens and simple birch vases holding cobble moss balls.

To cap off New York Fashion Week in 2010, Calvin Klein hosted a party with seating vignettes of minimalist, low-slung white sofas and ottomans around fireplaces.

At a product launch for watch brand Q&Q in New York, guests were encouraged to take photos against a modern backdrop. Guests who posed for snaps received a coin that would allow them to receive a free watch from a giant gumball machine.

To launch its newest A8 model at Art Basel Miami Beach in 2010, Audi created a 45,000-square-foot temporary structure. EventStar worked with Audi, German architecture firm the Design Company, and Miami event management firm Siinc Agency to design the pavilion.

At a dinner to mark new gallery openings at the Art Institute of Chicago in 2011, Heffernan Morgan bathed webbed scrims in golden light to cast spiderweblike patterns throughout the modern dinner space.

At a benefit for New York's High Line in 2011, fresh vegetables provided by Bite were displayed on a simple buffet spread.

On April 14, ahead of the opening of the New York International Auto Show, Land Rover unveiled its latest concept vehicle to select journalists and brand dealers with a special event at the Intrepid Sea, Air & Space Museum. The evening affair was also used to announce a partnership with Virgin Galactic. Valet parking was provided for guests, and a fleet of current lineup Range Rovers shuttled guests to the venue.

Following check-in, guests arrived onto the Intrepid via a long hallway decorated and lit to resemble outer space—fitting, given the evening's "New Age of Discovery" theme. "We wanted to add to the feeling of a future technology age," said Ross Wheeler, head of the automotive team at Imagination, Land Rover's long-time event production firm.

To mark the occasion, a full-size replica of Virgin Galactic's SpaceShipTwo rocket plane was unveiled alongside Land Rover's Discovery Vision Concept S.U.V. Both were parked on the top deck of the Intrepid; prior to its reveal, the Discovery Vision Concept S.U.V. sat behind a tented platform stage that was made as a bespoke item for the vehicle.

The entire bridge of the ship and the car dome were used as surfaces for the projection mapping. "Here we wanted to generate the feeling of a 'New Age of Discovery,'" Wheeler said. "It was also designed to create the theatrical tension required to reveal the Discovery Vision Concept S.U.V."

Land Rover design director Gerry McGovern introduced the car. Following his remarks, the stanchions were removed to afford guests an up-close look at both vehicles. Courtesy of Land Rover, SpaceShipTwo remained on display at the museum for the public to view from April 15 to 22.

Following the debut, guests proceeded into the Shuttle Pavilion for drinks and hors d'oeuvres. The Enterprise served as a backdrop to the evening. Semicircular lounge areas spread around the shuttle, and cocktail tables were marked with the night's official hashtag.

Given the overarching theme of discovery and outer space travel, a circular motif was chosen for much of the event's furniture. That included the circular bars as well as the glowing orbs that not only peppered the inside of the venue, but also the driveway leading to the Intrepid from the West Side Highway.

Drones inside each block removed the pieces one by one, surprising guests and getting the crowd buzzing.