Staff dressed in classic hotel doormen attire greeted guests at the entrance of the refashioned Hotel Cortez, which included a red welcome mat with the new season's logo.
Photo: Kevin J. Sun
To kick-start holiday shopping in November 2011, Barneys New York turned its flagship store on Madison Avenue into Lady Gaga’s Workshop. The custom 40- by18-foot truss that marked the entrance was completed overnight in preparation for the midnight opening.
Photo: Neilson Barnard/Getty Images for Barneys New York
The 2004 premiere of De-Lovely aimed to transport guests to the 1930s setting portrayed in the film, and the marquee of New York's Supper Club was revamped to reflect the movie's musical theme.
Photo: BizBash
A grand entry of pink helium balloons welcomed guests to a private manse in Beverly Hills for Vogue Eyewear's launch.
Photo: Alesandra Dubin/BizBash
Ikea
Ikea took over the ticket counter, using a lamp as a simple, homey touch that made the space feel less clinical. The brand also decked the back wall with a leafy, wallpaper-like design and placed its bright-red logo front and center.
Photo: Arash Moallemi
