L'Oréal Paris' Galentine's Day Event

To celebrate its latest product launches, L'Oréal Paris hosted a "Galentine's Day" party at West Edge in New York on February 13. The event, which was produced and designed by AGENC Experiential & Marketing, had a step-and-repeat that featured a balloon sculpture in the event's color palette of reds, pinks, and yellows.
Photo: Donald Bowers/Getty Images for L'Oreal