Guests entered the space to find a series of neon backboards that utilized 220 feet of LED lighting and 1,700 feet of wiring. Further into the experience was a 25-foot tunnel crafted from 1,100 pieces of wood from a basketball court.
The annual Time 100 Gala took place April 24 at Jazz at Lincoln Center's Frederick P. Rose Hall in New York. The gala featured hanging portraits of the honorees from the issue, which features the magazine's picks for the 100 most influential people in the world.
Craft C.E.O. Brian Donahue posed in front of a decor wall that mixed framed logos of sponsors with artwork produced for the event.
Inside, the one-story booth featured nine meeting rooms, a central courtyard, a cafe, a bar, a refreshment area, and a lobby. Screens displayed a blue sky overhead, and furniture from FormDecor offered comfortable, quiet spaces for meetings. Alpha & Omega Displays handled the fabrication, while 4 Wall designed the lighting and CBC Technical handled audio. Green Set provided the greenery throughout the space.
