At Coachella in April, Bumble created a snow-filled Winter Bumbleland in the middle of the desert.
Bumble users received an in-app invite, which they could swipe right on to RSVP.
At the Washington Ballet's annual Nutcracker Tea Party, held at the National Museum of Women in the Arts in December, guests enjoyed a formal tea service in the ballroom, which was decorated with ballet-theme decor and balloons.
In September, Oakville Galleries and PCM Project and Construction Management presented Cocina: A Dinner in Gairloch Gardens, a six-course dinner benefiting the Oakville Galleries’ artistic and educational programming. Held on the 12-acre property along Lake Ontario, the dinner, catered by Victor Dries, was served al fresco on rustic harvest tables inside a tent, among the 15,000 blooms of the gardens. Rentals were provided by event sponsor Higgins Event Rentals.
Metro Events—the in-house venue managers of Pier 35 in San Francisco—partnered with Danielle Gibson Events to plan and design the Camp Pier 35 Showcase, which transformed the venue into a glamping-theme space highlighting 40 local vendors on January 23. Upon entering the event, each guest was given a wooden coin to spend in the “General Store.” The store space—which was designed by Bright Event Rentals and M. Design Styling and Florals—offered camp-theme swag such as beanies, tote bags, candles, homemade granola, and more.
Libations Unlimited served warm drinks such as coffee and hot toddies throughout the evening from a wooden camper.
Ahead of Super Bowl LII, Jennifer Lopez headlined AT&T Presents DirecTV Now Super Saturday Night at Nomadic Live on February 3 at the Armory in Minneapolis. Giant boomboxes made with LED lighting came to life when guests pressed the play button, triggering lights, music, and the emergence of dancers who performed routines. They also housed a DJ booth in the “tape deck” part of the boombox, where DJ Myles Hendrik spun tunes for general admission guests. Blue Revolver handled the event’s experiential production.
Virtual windows in the space looked out on the Matterhorn and other snowy mountains.
The brand also had a V.I.P. lounge replete with a lush, leafy bar serving up specialty Bloody Marys. As another part of its Lollapalooza presence, Tito's hosted a contest in which participants could tweet at the brand for a chance to have Bloody Mary ingredients delivered to their doorsteps.
Rethink Breast Cancer’s Boobyball fund-raiser featured a “Get Physical” theme, with organizers asking guests to don their best ‘80s and ‘90s workout apparel. The 16th annual event, which took place at Rebel in Toronto in October, incorporated a variety of retro details into the event decor, entertainment, and activities.
In one area, neon signage displayed a quote from the show, and a couch resembled a vintage car.
On September 10, more than 300 guests gathered at the Brooklyn Museum for the Yellow Ball, hosted by American Express and its Platinum Card Creative Director Pharrell Williams. The evening, which benefited Young Audiences Arts for Learning, was named and inspired by Williams, who explained the theme to attendees: “Yellow is the color of creativity and curiosity. It serves as a representation of the bright light we are shining on the need for arts education and its incredible power to paint a brighter future for us all.”
Grey Goose held a French Riviera-theme pop-up event series in four Canadian cities from June 21 to 30. Pop-up markets in Toronto (pictured) and Montreal featured step-and-repeats with name of the event in white letters, surrounded by an installation of hanging blue and white striped umbrellas. The installation was inspired by the brand's Riviera bottle series, in partnership with artist Quentin Monge. Pomp & Circumstance and Community Agency produced the events.
Visa, the official payment services provider of FIFA, had two lounges at the Moscow Marriott Hotel Novy Arbat and the Four Seasons Hotel Moscow for the World Cup. To highlight Russian culture, a dedicated space within the lounge area was decked out with traditional Russian wares and accessories, and during the afternoon Russian fare and delicacies such as vodka, caviar, and wine, were served. Lounge design and production was handled by Shiraz Creative.
Facebook’s consumer booth featured a series of rooms where fans could pose with on-theme backdrops and props. One photo booth featured the brand’s signature blue and thumps-up icon, while others had 3-D emojis.
Twitter worked with Los Angeles-based event agency The Say OK for its lounge, which featured multiple rooms designed in monochromatic colors. The green area, which also included branding for influencer network Niche, featured a rounded entrance lit with neon. A series of Twitter and Niche icons formed on-theme decor on the wall. Each colorful room featured props, furniture, carpets, and pillows that matched the color scheme.
