
Orange County, California-based company Balloonzilla creates custom balloon art for events, including balloon arches, bouquets, structures, walls, and more. The company’s designers work with planners to create designs and installations for each event, such as the larger-than-life balloon canopy and step-and-repeat that greeted guests at the BizBash show’s event registration area (pictured). The company also offers do-it-yourself kits and helium tanks for rent. Balloonzilla regularly plans events in Orange County and Los Angeles county and can travel nationwide for larger events; prices vary depending on the design and the event’s location.

The fourth edition of Veuve Clicquot Carnaval took place March 10 at Museum Park in Miami. Decor at the event included baby pink palm trees made from feathers.


The Beverly Center and The Advocate magazine kicked off Pride month in Los Angeles on June 1 with an event that celebrated the L.G.B.T.Q. community and the magazine's four "Champions of Pride" honorees. Event decor, which was handled by ESE Lifestyle, included a tree with rainbow origami leaves. PMK-BNC produced the event.

The 36th annual Food & Wine Classic in Aspen took place June 15 to 17. At the Grand Tasting, cork muralist Scott Gunderson worked on a live art installation for #SGPAmEx.Â

"I mean, who doesn't love balloons? These giant colorful trees (built by Founders Entertainment with balloon arrangements supplied by Katie Balloons) were sprouting up around the festival grounds at Governors Ball this year. Talk about instant photo bait! And such a clever way to reinvent what some may consider a tired design trope." —Michele Laufik, style editor

"To introduce media to its holiday offerings, Amazon hosted a festive preview event in Manhattan. The design from Shiraz Creative took guests into various parts of a home, including a posh library. A nearly ceiling-height set of bookshelves contained books painted in red and green to create a Christmas tree. It was a deceptively simple design that might be missed by some guests. But careful viewers are rewarded with the visual, like their own Christmas present." —Beth Kormanik, editor in chief