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  1. Catering & Design
  2. Event Design & Decor

Decor

November 20, 2017
For its return to hosting a pre-Thanksgiving lunch at Rockefeller Center, Arnold Worldwide—OceanSpray's long-time brand experience agency—enlisted Tyger Productions to create a classic and festive setup whereby guests sat in a 20- by 60-foot cranberry bog filled with an estimated one million cranberries. The 12- by 36-foot arbor was covered in autumn foliage to create a cozy cocoon for diners that was simultaneously visible to passersby.
For its return to hosting a pre-Thanksgiving lunch at Rockefeller Center, Arnold Worldwide—OceanSpray's long-time brand experience agency—enlisted Tyger Productions to create a classic and festive setup whereby guests sat in a 20- by 60-foot cranberry bog filled with an estimated one million cranberries. The 12- by 36-foot arbor was covered in autumn foliage to create a cozy cocoon for diners that was simultaneously visible to passersby.
Photo: Will Star Photography
Be Inspired PR hosts and produces the Tassels and Tastemakers event twice each year for event and wedding industry professionals, plus media, bloggers, and other influencers. The most recent iteration on March 25 brought a Western theme to Carondelet House in Los Angeles. Beth Helmstetter Events designed the dance floor, where string lights hung above denim sofa seating and rentals from Found Vintage Rentals.
Be Inspired PR hosts and produces the Tassels and Tastemakers event twice each year for event and wedding industry professionals, plus media, bloggers, and other influencers. The most recent iteration on March 25 brought a Western theme to Carondelet House in Los Angeles. Beth Helmstetter Events designed the dance floor, where string lights hung above denim sofa seating and rentals from Found Vintage Rentals.
Photo: Troy Grover
75th Annual Golden Globes Telecast
75th Annual Golden Globes Telecast

The Beverly Hilton has hosted the Golden Globes a total of 47 times. This year, nearly 1,300 guests participated in the live telecast, dining on a three-course meal by the hotel’s executive chef Alberico Nunziata and executive pastry chef Thomas Henzi. (See menu details here.) The floral centerpieces by Mark’s Garden featured more than 15,000 red- and sunset-hued orange roses displayed in diamond-wrapped gold containers.

Nearly 3,000 additional guests attended viewing parties and after-parties held in various spaces throughout the hotel.

Photo: Courtesy of the Hollywood Foreign Press Association
Moët & Chandon “Toast for a Cause”
Moët & Chandon “Toast for a Cause”

Backstage during the ceremony, presenters and winners celebrated with golden goblets of Moët & Chandon, the official champagne of the Golden Globes. Overall, the brand served more than 1,500 Moët & Chandon Impérial minis, 125 cases of Moët & Chandon Grand Vintage 2006 and Moet Rosé Impérial magnums, and 500 cocktails featuring Moët & Chandon Impérial. The brand also continued its annual philanthropic initiative, “Toast for a Cause,” for the ninth year. The program invites nominees to raise a toast in support of their favorite charities; for each toast, Moët donates $1,000 to the charity in the nominees’ names.

Photo: Michael Kovac/Getty Images for Moet & Chandon
HBO Golden Globes Party
HBO Golden Globes Party

Conveniently located at the Beverly Hilton’s Circa 55 restaurant and Aqua Star Pool, which are situated directly outside the ballroom where the Globes are held, HBO’s bash is often the first stop on the Globes party circuit. The event was overseen by HBO’s Cindy Tenner—who continued her longtime collaboration with event designer Billy Butchkavitz and his brother Brian Butchkavitz—and featured a palette of golds and orchid with geometric patterns inspired by 1960s art. Images by Lighting handled lighting, and animated 3-D projections by Bart Kresa completed the look.

Photo: Gabor Ekecs
HBO Golden Globes Party
HBO Golden Globes Party

The main color scheme of the party was gold, as a nod to the Globes' 75th anniversary. Orchid was used as an accent color throughout the party space. Town & Country Event Rentals provided the tables, chairs, and other rentals, while Special Event Contractors created the sub floors, decorative perimeter wall, and the pavilion anchored atop the Aqua Star Pool. Meanwhile, SoCal Tents provided the dining pavilion, and Emerging Entertainment provided audio.

Photo: Gabor Ekecs
HBO Golden Globes Party
HBO Golden Globes Party

The red carpet immediately presented the event decor themes, with geometric patterns on the walls, a palette of gold and orchid, and a series of oversize gold vases. Agile Eye Solutions provided all large-scale decorative elements.

Photo: Gabor Ekecs
Fox Golden Globes Party
Fox Golden Globes Party

Held on the roof deck of the Beverly Hilton, Fox’s annual party brought together 20th Century Fox, Fox Searchlight, FX, National Geographic, and Hulu for one blowout bash on Sunday night. 15/40 Productions produced the popular event, which reportedly reached capacity by 10 p.m. The elegant look featured a color palette of deep reds, blues, and golds, with glittering chandeliers overhead.

Photo: Line 8 Photography. All rights reserved.
Fox Golden Globes Party
Fox Golden Globes Party

The bar offered a dramatic focal point in the center of the room.

Photo: Line 8 Photography. All rights reserved.
Netflix Golden Globes Party
Netflix Golden Globes Party

After co-hosting with the Weinstein Company for several years, Netflix had its own event this year—which proved to be one of the most popular events on the Globes party circuit. Taking over a space at the new Waldorf Astoria on Sunday night, the bash took on a blood-red color scheme. Netflix worked with Swisher Productions to produce the event.

Photo: Courtesy of Netflix
Netflix Golden Globes Party
Netflix Golden Globes Party

Upon entering the Netflix party, guests were offered a glass of wine by hands coming from a Netflix-branded wall. They also could stop by a shoe valet, and trade in their heels or dress shoes for a pair of slippers.

Photo: Courtesy of Netflix
Netflix Golden Globes Party
Netflix Golden Globes Party

Matching the all-red color scheme, a square of roses was displayed behind the bar.

Photo: Courtesy of Netflix
HFPA and Dick Clark Productions Viewing Party
HFPA and Dick Clark Productions Viewing Party

In honor of the Globes’ 75th anniversary, the Hollywood Foreign Press Association teamed up with Dick Clark Productions to hold its first official viewing- and after-party on Sunday night. Winners were able to have their trophies engraved in real-time at an engraving station inside the party, which was held in the Wilshire Garden of the Beverly Hilton. 15/40 Productions produced the event, which had a focal point of glittering pink chandeliers in a variety of sizes.

Photo: Line 8 Photography. All rights reserved.
HFPA and Dick Clark Productions Viewing Party
HFPA and Dick Clark Productions Viewing Party

The long bar at the HFPA party featured tall florals that matched the party’s pink color palette. Fiji Water was a sponsor, and signage throughout the event marked the Globes’ 75th anniversary.

Photo: Line 8 Photography. All rights reserved.
‘InStyle’ and Warner Brothers Golden Globes Party
‘InStyle’ and Warner Brothers Golden Globes Party

Longtime party partners Warner Brothers and InStyle magazine teamed up for an after-party in the Oasis Courtyard at the Beverly Hilton. JOWY Productions and Eric Buterbaugh Florals constructed a tent to completely cover the hotel’s fountain, transforming the courtyard into a “Reimagined Louis XVI” world using modern twists on French Baroque architecture as well as columns, mirrors, and a palette of black, white, and gray with splashes of deep purple. Sponsors include Cadillac, Eyelove, and L’Oréal Paris.

Photo: Aurelia D'Amore
‘InStyle’ and Warner Brothers Golden Globes Party
‘InStyle’ and Warner Brothers Golden Globes Party

Buterbaugh’s floral arrangements, which were all white with eye-catching splashes of red and black, served as a focal point during the seated meal.

Photo: Aurelia D'Amore
Sean Penn’s J/P Haitian Relief Organization Gala
Sean Penn’s J/P Haitian Relief Organization Gala

There were plenty of parties leading up to Sunday's events as well. Raising almost $4 million for Sean Penn’s J/P Haitian Relief Organization, the annual J/P HRO Gala was held at Milk Studios on Saturday night. The glamorous dinner drew big names such as Brad Pitt, Emilia Clarke, and Spike Jonze, plus a surprise performance by James Taylor. Leonardo DiCaprio was honored for his leadership in the fight against climate change.

Photo: Kevin Mazur/Getty Images for J/P HRO Gala
Showtime’s Golden Globes Party
Showtime’s Golden Globes Party

Showtime also hosted an event on Saturday, at the Terrace at the Sunset Tower Hotel. The intimate bash—which was planned in-house by Shari Kaufman, the network’s senior vice president of talent relations and events—featured florals by Hollyflora. “[We wanted] just the right touch of elegance, with hundreds of oil candles and loose romantic French florals in coral and deep-red hues,” said Kaufman.

Upon entering the event, guests were greeted with mini shots from Casamigos tequila—and when leaving, they were offered vitality and wellness shots from Pressed Juicery.

Photo: Shari Kaufman
Showtime’s Golden Globes Party
Showtime’s Golden Globes Party

During the party, DJ Zen Freeman entertained the crowd, and guests dined on branzino, roasted chicken, Brussels sprouts, and Sunset Tower’s signature mac ’n’ cheese. Joe Lewis Company projected the Showtime logo in the pool.

Photo: Eric Charbonneau
Art of Elysium's Heaven Gala
Art of Elysium's Heaven Gala

The nonprofit hosted its 11th annual celebration on Saturday at Barker Hangar. The evening, which is traditionally held the night before the Golden Globes, featured event production by Event Eleven and honored John Legend.

Photo: Rich Polk/Getty Images for the Art of Elysium
Art of Elysium's Heaven Gala
Art of Elysium's Heaven Gala

Hospitality and catering firm Schaffer handled food for the evening, aligning with the event themes of “Love, Light, and Laughter.” For the idea of light, Schaffer designed LED trays to illuminate monochromatic hors d’oeuvres with saturated color. “We want the guests to experience their first tastes visually," said Kathleen Schaffer, the company’s creative director. “For the dinner we prepared an interactive first course of chestnut purée. Guests pour their purée over a composed bouquet of fragrant pickled persimmon, fresh pomegranate, and spiced pepitas. The entrée course is served family-style as a way for guests to break bread together and celebrate.”

Photo: Rich Polk/Getty Images for the Art of Elysium
Bafta Tea Party
Bafta Tea Party

The British Academy of Film and Television Arts Los Angeles hosted its 2018 Tea Party on Saturday afternoon at the Four Seasons. Award-season nominees as well as executives, celebrities, and Bafta members enjoyed a traditional British tea party, featuring British tea, scones, and cocktails. Presented by BBC America and the Great Britain campaign, the event was produced by MTA Events. 

Photo: Courtesy of MTA Events
Moët & Chandon’s Moët Moment Film Festival
Moët & Chandon’s Moët Moment Film Festival

The official champagne of the Golden Globes celebrated its third Annual Moët Moment Film Festival—which celebrates the next generation of Hollywood storytellers—on Friday night. A star-studded crowd including Laura Dern and Billie Lourd attended the party, which was held at Poppy in West Hollywood. Guests entered the event, which was produced by Moët’s in-house experiential team, through a floral- and greenery-lined hallway. Guests drank from golden goblets through the evening, and danced to music by DJ Anthony Pisano.

Photo: Joe Scarnici/Getty Images for Moet and Chandon
HBO Luxury Lounge
HBO Luxury Lounge

Returning for its 15th year, the HBO Luxury Lounge teamed up with Ancestry.com to create a retreat for celebrities and influencers at the Four Seasons. Ancestry asked guests to write notes and attach them to a "family" tree; there was also a historian on site who helped attendees navigate their family histories. Other lounge sponsors included Lucy Hart Ink, which provided on-site brow-shaping, as well as Pinkberry, Don Julio Tequila, and Watch Gang.

Photo: Rachel Murray/Getty Images for Mediaplacement
'Esquire' and Maserati Party
'Esquire' and Maserati Party

Esquire magazine and Hollywood power couple Mike and Irena Medavoy teamed up with Maserati to celebrate this year’s Golden Globes nominees. Drawing attendees such as Leonardo DiCaprio, Joan Collins, and Kyle MacLachlan, the Friday-night party took place at the Medavoy home. A clear tent featured hanging lightbulbs and white florals.

Photo: Stefanie Keenan/Getty Images for Esquire
'W' Magazine and Audi Party
'W' Magazine and Audi Party

W magazine and Audi kicked off the celebrations on Thursday with a penthouse party at Chateau Marmont. With additional sponsorship from Dior and Dom Perignon, the evening included a light dinner and cocktails alongside a celebration of the magazine’s “Best Performances” issue. Audi chauffeured V.I.P. guests such as James Franco, Gal Gadot, and Salma Hayek to and from the event. Inside the penthouse, the walls were lined with larger-than-life images from the magazine.

Photo: Owen Kolasinski/BFA.com
While Valentine's Day events typically take on a red or pink color scheme, it can still feel unexpected. At Netflix's Golden Globes party in January, the brand worked with Swisher Productions to produce an elegant bash with an all-red color scheme. The dramatic decor extended to a wall of roses situated above the bar.
While Valentine's Day events typically take on a red or pink color scheme, it can still feel unexpected. At Netflix's Golden Globes party in January, the brand worked with Swisher Productions to produce an elegant bash with an all-red color scheme. The dramatic decor extended to a wall of roses situated above the bar.
Photo: Courtesy of Netflix
What's Valentine's Day without a nod to Cupid? At a vendor showcase in Los Angeles in June 2016, Sterling Engagements and Shawna Yamomoto Event Design created a romantic tabletop featuring a pair of wings from artist Colette Miller of the Global Angel Wings project.
What's Valentine's Day without a nod to Cupid? At a vendor showcase in Los Angeles in June 2016, Sterling Engagements and Shawna Yamomoto Event Design created a romantic tabletop featuring a pair of wings from artist Colette Miller of the Global Angel Wings project.
Photo: Krista Mason Photography
The Watermill Center’s 2014 benefit in New York had a series of fairy tale-inspired art installations. As the centerpiece of the entrance, Annick Lavallée-Benny's 'N.U.A.G.E.S.' was an imposing fixture constructed from wood, chicken wire, cotton batting, polyfill, and fishing line. The conception of clouds was inspired by the magical flying carpets that are featured throughout the tales of the benefit's 'One Thousand Nights and One Night: Sleeping Nights of Sheherazade' theme.
The Watermill Center’s 2014 benefit in New York had a series of fairy tale-inspired art installations. As the centerpiece of the entrance, Annick Lavallée-Benny's "N.U.A.G.E.S." was an imposing fixture constructed from wood, chicken wire, cotton batting, polyfill, and fishing line. The conception of clouds was inspired by the magical flying carpets that are featured throughout the tales of the benefit's "One Thousand Nights and One Night: Sleeping Nights of Sheherazade" theme.
Photo: Nicholas Hunt/PatrickMcMullan.com
For the City of Hope Spirit of Life gala, held in Los Angeles in November 2016, Namevents created a stage that resembled the moon's pocked surface and used fiber-optic panels in the roof of the tent to resemble stars. The sides of the tent were also draped black, and the carpeting was black as well so that the focus remained on the stage.
For the City of Hope Spirit of Life gala, held in Los Angeles in November 2016, Namevents created a stage that resembled the moon's pocked surface and used fiber-optic panels in the roof of the tent to resemble stars. The sides of the tent were also draped black, and the carpeting was black as well so that the focus remained on the stage.
Photo: Line 8 Photography
The first edition of Refinery29’s 29Rooms, held in New York in 2015, had a cloud-inspired space called 'Sound in the Clouds.' The room invited guests to pop their heads inside physical clouds and listen to music curated by Saint Heron, the movement under Solange's label, Saint Records.
The first edition of Refinery29’s 29Rooms, held in New York in 2015, had a cloud-inspired space called "Sound in the Clouds." The room invited guests to pop their heads inside physical clouds and listen to music curated by Saint Heron, the movement under Solange's label, Saint Records.
Photo: Matteo Prandoni/BFA.com
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