Event Themes

To celebrate the intersection of the entertainment and sports industries in Hollywood, Coca-Cola hosted the fifth anniversary of its Gold Meets Golden event at the House on Sunset in Los Angeles. The daytime brunch event, which was tied to the Golden Globes and the upcoming Winter Olympics in Pyeongchang, South Korea, featured a Coca-Cola- and Olympic-theme memorabilia throughout the venue. The event was produced by Amara Studios. 

The event had appearances from a number of TV and film stars, as well as sports stars including American soccer player Alex Morgan, who autographed a giant poster. 

The event served golden mini waffle cones filled with fried chicken, paired with mini bottles of Coca-Cola with golden straws. Chef Cat Cora and Whoa Nelly Catering developed the menu. 

Backstage during the Golden Globes, which took place January 7 at the Beverly Hilton, presenters and winners celebrated with golden goblets of Moët & Chandon, the official champagne of the ceremony. Overall, the brand served more than 1,500 Moët & Chandon Impérial minis, 125 cases of Moët & Chandon Grand Vintage 2006 and Moet Rosé Impérial magnums, and 500 cocktails featuring Moët & Chandon Impérial. The brand also continued its annual philanthropic initiative, “Toast for a Cause,” for the ninth year. The program invites nominees to raise a toast in support of their favorite charities; for each toast, Moët donates $1,000 to the charity in the nominees’ names. 

Netflix hosted its Golden Globes party on January 7 at the Waldorf Astoria in Los Angeles. The event, which was produced by Swisher Productions, featured a blood-red wall where hands served arriving guests glasses of wine. 

Coinciding with Golden Globes weekend, the 15th annual HBO Luxury Lounge teamed up with Ancestry.com to create a retreat for celebrities and influencers at the Four Seasons. Ancestry asked guests to write notes and attach them to a "family" tree; there was also a historian on site who helped attendees navigate their family histories. Other lounge sponsors included Lucy Hart Ink, which provided on-site brow-shaping, as well as Pinkberry, Don Julio Tequila, and Watch Gang. 

Our roundup of stage design ideas this week included the Girlboss Rally business conference, held in New York in November. It brought together more than 600 attendees and 30 speakers to discuss the meaning of success. The event featured a feminine, cheery color palette of pinks, reds, oranges, and whites. The stage design by the Gathery offered a simple—yet stylish—backdrop of curved shapes that picked up the same colors and styles as the rest of the conference. 

Also from the stage design roundup was a kickoff event for New York Comic Con in October. Clickspring Design transformed a nightclub into a futuristic world featuring a “cyberpunk, neon-noir” look meant to evoke Blade Runner 2049, one of the movies being promoted at the convention. Designers used reflective finishes, LED video displays, glowing neon, and materials such as corrugated polycarbonate to create an eye-catching stage design. The event was produced by CAA and ReedPop. 

The 65th annual Crystal Charity Ball, held at Dallas’ Hilton Anatole's Chantilly Ballroom in December, featured "An Evening in the Alps” theme. The decor included crystals, sparkling lights, trees and winter florals, fake snow, hanging lanterns, snowy mountain scenes painted on backdrops, and more; Tom Addis Productions Inc. designed the event. The ball raised $5.8 million for eight non-profit organizations that serve children. 

Benefiting Kids Beating Cancer, the Hats & Heroes Masquerade Ball, which was held at the Waldorf Astoria Orlando in September, featured a Phantom of the Opera theme, which was reflected in the dessert dishes. The event raised $850,000 for the Kids Beating Cancer pediatric transplant center programs.

Returning sponsor Swarovski partnered with production designer Derek McLane to illuminate the stage; this year's design—the brand's 10th collaboration with the show—featured more than 300,000 crystals, the largest number ever used for the ceremony. Eleven Oscar-shaped figures featuring nearly 150,000 crystals served as a focal point. 

Academy governor Jeffrey Kurland worked with longtime event producer Cheryl Cecchetto and Sequoia Productions to produce and design this year's Governors Ball, which took place at the Ray Dolby Ballroom of the Dolby Theatre immediately following the ceremony. The night drew 1,500 Oscar winners and nominees, show presenters, and other A-list talent, and was decorated with a “magical transformation” theme, with red, gold, and white colors. Starburst light fixtures and irregular-shaped decor pieces, illuminated with white lights, comprised a cloud-like ceiling installation that served as the evening’s focal point.

Red centerpieces popped inside of the white-draped ballroom. The ballroom’s foyer continued the color palette, with red fabric drapes and red flowers with splashes of white decorating tables. According to organizers, 1,800 yards of white satin, white sequins, red velvet and silk, white and gold metallic print, and white-dotted sateen linens decorated the space. 

Around of the edge of the ballroom, touches of gold broke up the red-and-white theme. “As they enter the ball, guests will transition from a dazzling sea of red to a tricolor motif of eye-popping gold and red on an infinite blanket of white,” Kurland said in a statement before the event. “The unique design of the space has been meticulously created to celebrate Oscar gold.”

Mark’s Garden’s floral designs included roses, amaryllis, carnations, and orchids from South America and Holland. Varying angular vessels held flowers and greenery.

For the 23rd consecutive year, chef Wolfgang Puck catered the Governors Ball. Eric Klein, the company's new executive chef, worked alongside Puck to create 50 dishes, from one-bite hors d’oeuvres to small-plate passed entrees. Later, the pastry team of Kamel Guechida, Monica Ng, and Jason Lemmonier offered an array of desserts served at multiple stations, plus a dessert buffet featuring Puck’s 24-karat-gold chocolate Oscars (pictured). In all, 950 service and support staffers worked the ballroom.

Oversize Oscar statues underscored the occasion as Tony-winning singer-songwriter Cynthia Erivo (pictured) performed. The evening's entertainment also included JoJo, music director Rickey Minor, and husband-wife DJs Kiss and M.O.S.

One of the most coveted tickets in town, Vanity Fair hosted its annual Oscars after-party in Beverly Hills on February 26. The event took place in a custom-built space between the Wallis Annenberg Center for Performing Arts and City Hall, and was designed by Basil Walter, the longtime architect of the annual party.

The bash began early in the evening, as guests who weren’t attending the ceremony took over a wood-paneled dining room and watched the show on flat-screen TVs while eating a dinner courtesy of French Laundry and Per Se’s Thomas Keller. After the ceremony ended, the dining room was transformed into the Apple Music Lounge, with a wooden dance floor and a rose-gold mirror that created a kaleidoscope effect. 

The party was filled with thousands of eskimo white roses, white hydrangea, and areca palm leaves; leftover flowers were donated to several local charities. An 80-foot-long custom chandelier and 1,400 lighting fixtures illuminated the 50-foot-long bar and party space.

For the third year in a row, renowned photographer Mark Seliger created an Instagram studio with a 1920s, art-deco-theme set, shooting elegant portraits of A-list celebrities such as Scarlett Johansson, Jon Hamm, and Katy Perry as they entered the party. 

This year also marked the after-party’s first live stream, which took place in a studio by the nearby In-N-Out Burger. It was hosted by two Vanity Fair staffers along with comedians Phoebe Robinson and Michelle Collins, and featured celebrity guests such as Emily Ratajkowski and Judd Apatow.

The 25th annual Elton John AIDS Foundation Academy Awards viewing party, hosted by the singer and David Furnish, took over West Hollywood Park on February 26 with sponsorship from Bulgari, Neuro Drinks, and Diana Jenkins. The evening raised a record-breaking $7 million and was designed by longtime collaborator Virginia Fout of V Productions.

Alexander Gilkes of Paddle8 conducted a live auction, which featured items such as Bulgari's Diva’s Dream Necklace in white gold with pavé diamonds, a five-day vacation at Steven Tyler’s Hawaiian retreat, and two tickets to the Vanity Fair Oscar Party. Over the past 25 years, the annual event has raised more than $56 million to help people at risk for or living with H.I.V./AIDS; the Elton John AIDS Foundation has raised a total of $350 million since 1992. 

Longtime vendor Crumble Catering worked with chef Gordon Ramsey to prepare some 1,000 five-course meals for the event. Menu-planning started a full year in advance, and 150 servers and bartenders and 70 kitchen staffers worked the evening. Moët Hennessy provided champagne, Domaine Bertaud Belieu provided wines, and Chopin Vodka and Clase Azul Tequila provided spirits.

The magazine hosted its 10th annual Black Women in Hollywood awards on February 23 at the Beverly Wilshire. Intended to honor and celebrate Hollywood's most impactful African-American women, this year's honorees included Janelle Monáe, Issa Rae, Aja Naomi King, and Yara Shahidi. The full gala will be televised on March 5 on OWN. 

Essence's Candace Montgomery and Agenc’s Cara Kleinhaut—who have been working together since the event's inception—transformed the awards from a daytime luncheon to an evening gala for the first time this year. “Moving to the evening and making it black-tie … allowed an instant elevation to the event,” said Montgomery. “Time will tell whether or not this will remain an evening event.”

Show development and production—including the overall design and fabrication as well as the eye-catching stage backdrop and set design—was also handled by AgenC in partnership with the Essence event team.

In the main ballroom, the focal point was artwork from visual artist and filmmaker Mickalene Thomas, which flanked each side of the stage. “Integrating Mickalene Thomas was a career high for me because her work celebrates, highlights, and empowers women,” said Montgomery. “She agreed to work with us between museum installations and her busy schedule. It's a testament to how far the event has come and the excitement it attracts.”

In addition, large floral centerpieces were created by R. Jack Balthazar, and dinner was catered by the Beverly Wilshire. 

Another new aspect to the Essence awards was a Facebook Live stream of the red carpet, as well as a new Snapchat Discover partnership where fans could follow along live. Agenc and the Essence event team created a teal-colored step-and-repeat adorned with stars, which added a glamorous effect to the arrivals area.

“[We wanted to] put women first throughout every element,” said Montgomery. “Yes, the event and the brand are built on celebrating women, but my goal was to also focus on the production elements being female-first as well—kind of like Beyoncé's all-girl band."

In a lounge outside the main ballroom, attendees could recharge and re-glam at interactive sponsor stations. At the L'Oreal Beauty Bar, guests sampled the new Infallible Paints collection and left messages on the adjacent mirror about "why they are magic." Meanwhile, AT&T offered a spot to recharge cell phones throughout the evening, and sponsor Lincoln displayed one of its vehicles.

Awards sponsor Cadillac hosted its annual Oscar celebration on February 23 at Chateau Marmont, drawing a crowd of celebrities including Naomi Watts, Zoe Saldana, Chrissy Metz, and more. Event Eleven handled production and design, keeping it understated to allow the iconic venue to take center stage. Lighting firm Felix Lighting and audiovisual rental company On Stage also lent their services to the elegant party, and DJ Michelle Pesce spun for the crowd. 

V.I.P attendees were escorted to the venue in Cadillac’s CT6 prestige sedans, which also were used to chauffeur guests to the Oscars ceremony and other weekend events. The luxury car brand, an Oscars sponsor for the fourth consecutive year, debuted four new ad spots during the telecast.

Typically held the day before the Oscars, the Independent Film Spirt Awards honor indie filmmakers. This year's ceremony, held February 25 in a tent on the beach in Santa Monica, was hosted by Nick Kroll and John Mulaney. Top honors went to Moonlight, The Witch, Casey Affleck (pictured), and Isabelle Huppert. John Calkins handled production design for the awards, which aired live on on IFC.

Environmental nonprofit Global Green held its 14th annual pre-Oscar awards and concert at Tao Hollywood on February 22, honoring Standing Rock Sioux Tribal Council chairman David Archambault II as well as other environmental leaders. The awards were the first event inside the new Tao location, which is scheduled to open this spring.

JJLA handled design, production, and management for the event, which took on an Asia-inspired theme to celebrate the venue, with red and gold accents and plenty of greenery and succulents. The event was, of course, eco-friendly, with LED light fixtures, no plastic, and zero food waste; scraps were composted and leftover food was donated. 

Atmosphere Productions handled audiovisual production, while Town & Country provided rentals and Seed Floral Couture handled flowers. The evening featured performances by DJ Asha, Cody Simpson, Estelle, and Taylor Dayne.

Women in Film, a professional organization focused on recognizing and promoting the visions of female creators, held its 10th annual pre-Oscar cocktail party on February 24. Hosted by actress Brie Larson and the organization's president, producer Cathy Schulman, the night honored the 46 women who were nominated for an Oscar this year. Attendees included Meryl Streep, Viola Davis, Emma Stone, and Ava DuVernay. 

Designed and produced by Event Eleven, the party took over Nightingale Plaza in West Hollywood. Sbe Catering provided passed hors d'oeuvres—which included seared rare filet mignon with horseradish cream, arugula, and baguette (pictured)—as well as plated dinners and a variety of desserts.

The third annual Toast to the Arts, an intimate dinner hosted by rapper and actor Common, was held on February 24 at Ysabel restaurant in West Hollywood. The evening honored filmmakers Ava DuVernay, Barry Jenkins, Raoul Peck, and Ezra Edelman. 

As guests arrived at the restaurant, they were greeted by a custom floral wall designed by Massah David, a partner at MVD Inc. The wall was built by Step and Repeat L.A.

Inside the venue, understated florals by Tic-Tock Couture Florals created an elegant vibe. 

The National Hispanic Media Coalition (N.H.M.C.) hosted its 20th annual Impact Awards Gala at the Beverly Wilshire on February 24. The black-tie event, which celebrates positive portrayals of Latinos in media, honored Karla Souza, Jaime Camil, Netflix series One Day at a Time, and other Latino actors, filmmakers, and shows.

“Though the Oscars this year once again fail to recognize the tremendous Latino talent in entertainment today, N.H.M.C.’s Impact Awards Gala seeks to give these creatives the accolades they deserve and excite a new generation of young people,” said Alex Nogales, president and C.E.O. of the National Hispanic Media Coalition, in a press release.

Legendary sitcom creator Norman Lear presented at the event, which featured entertainment by the Louie Cruz Beltran Latin Jazz Quartet, flowers by Julian Designs, and a photo booth by Celebrity Red Carpets. Many of the event’s vendors were Latino- or minority-owned companies.

Event sponsors included the Walt Disney Company, Univision Communications, and Comcast NBCUniversal.

The Oscar Wilde Awards, which celebrate Irish talent in Hollywood, were held on February 23 at J.J. Abrams’ Bad Robot studio in Santa Monica. Ruth Negga—who grew up in Ireland—was honored alongside Zachary Quinto, Martin Short (pictured), and others, while Abrams served as the evening’s emcee. The awards were produced by the O'Neill Group, and Senovva handled the audiovisual production. 

Portobello Junction created wine-bottle centerpieces (pictured) for the dinner tables, while Kensington Caterers served Irish classics such as beer-battered fish 'n’ chips, mini mugs of lamb stew, mini Irish whiskey coffee shots, and, of course, Guinness.

Vanity Fair's Campaign Hollywood, now in its 18th year, benefits a different charity each night in a week’s worth of events leading up to the Oscars, while also highlighting films and stars from this year's awards season. First up, the magazine worked with L’Oréal Paris for the Young Hollywood party (pictured), toasting the industry's up-and-coming stars at Delilah restaurant on February 21. Hosted by actress Dakota Johnson and Vanity Fair’s executive west coast editor Krista Smith, the evening benefited the Roar Foundation Shambala Preserve and featured poker tables, a balloon-filled photo booth, and cocktails. Vanity Fair held three more parties throughout the week, teaming up with Barneys, Lancôme, Dom Pérignon, and car company Genesis to raise money for the A.C.L.U., St. Jude Children's Research Hospital, and more.

Mercedes-Benz held its fifth annual viewing party with Icon Mann—an online destination for black men—on February 26 at the Four Seasons in Beverly Hills. The evening, which was designed and produced by Sterling Social, offered comfortable seating and big screen TVs, passed hors d’oeuvres, a photo booth, and a makeup station. It drew celebrities such as Tracee Ellis Ross, NeNe Leakes, and Lorraine Toussaint.

The Beverly Hilton has hosted the Golden Globes a total of 47 times. This year, nearly 1,300 guests participated in the live telecast, dining on a three-course meal by the hotel’s executive chef Alberico Nunziata and executive pastry chef Thomas Henzi. (See menu details here.) The floral centerpieces by Mark’s Garden featured more than 15,000 red- and sunset-hued orange roses displayed in diamond-wrapped gold containers.

Nearly 3,000 additional guests attended viewing parties and after-parties held in various spaces throughout the hotel.

Backstage during the ceremony, presenters and winners celebrated with golden goblets of Moët & Chandon, the official champagne of the Golden Globes. Overall, the brand served more than 1,500 Moët & Chandon Impérial minis, 125 cases of Moët & Chandon Grand Vintage 2006 and Moet Rosé Impérial magnums, and 500 cocktails featuring Moët & Chandon Impérial. The brand also continued its annual philanthropic initiative, “Toast for a Cause,” for the ninth year. The program invites nominees to raise a toast in support of their favorite charities; for each toast, Moët donates $1,000 to the charity in the nominees’ names.

Conveniently located at the Beverly Hilton’s Circa 55 restaurant and Aqua Star Pool, which are situated directly outside the ballroom where the Globes are held, HBO’s bash is often the first stop on the Globes party circuit. The event was overseen by HBO’s Cindy Tenner—who continued her longtime collaboration with event designer Billy Butchkavitz and his brother Brian Butchkavitz—and featured a palette of golds and orchid with geometric patterns inspired by 1960s art. Images by Lighting handled lighting, and animated 3-D projections by Bart Kresa completed the look.

The main color scheme of the party was gold, as a nod to the Globes' 75th anniversary. Orchid was used as an accent color throughout the party space. Town & Country Event Rentals provided the tables, chairs, and other rentals, while Special Event Contractors created the sub floors, decorative perimeter wall, and the pavilion anchored atop the Aqua Star Pool. Meanwhile, SoCal Tents provided the dining pavilion, and Emerging Entertainment provided audio.

The red carpet immediately presented the event decor themes, with geometric patterns on the walls, a palette of gold and orchid, and a series of oversize gold vases. Agile Eye Solutions provided all large-scale decorative elements.

Held on the roof deck of the Beverly Hilton, Fox’s annual party brought together 20th Century Fox, Fox Searchlight, FX, National Geographic, and Hulu for one blowout bash on Sunday night. 15/40 Productions produced the popular event, which reportedly reached capacity by 10 p.m. The elegant look featured a color palette of deep reds, blues, and golds, with glittering chandeliers overhead.

The bar offered a dramatic focal point in the center of the room.

After co-hosting with the Weinstein Company for several years, Netflix had its own event this year—which proved to be one of the most popular events on the Globes party circuit. Taking over a space at the new Waldorf Astoria on Sunday night, the bash took on a blood-red color scheme. Netflix worked with Swisher Productions to produce the event.

Upon entering the Netflix party, guests were offered a glass of wine by hands coming from a Netflix-branded wall. They also could stop by a shoe valet, and trade in their heels or dress shoes for a pair of slippers.

Matching the all-red color scheme, a square of roses was displayed behind the bar.

In honor of the Globes’ 75th anniversary, the Hollywood Foreign Press Association teamed up with Dick Clark Productions to hold its first official viewing- and after-party on Sunday night. Winners were able to have their trophies engraved in real-time at an engraving station inside the party, which was held in the Wilshire Garden of the Beverly Hilton. 15/40 Productions produced the event, which had a focal point of glittering pink chandeliers in a variety of sizes.

The long bar at the HFPA party featured tall florals that matched the party’s pink color palette. Fiji Water was a sponsor, and signage throughout the event marked the Globes’ 75th anniversary.

Longtime party partners Warner Brothers and InStyle magazine teamed up for an after-party in the Oasis Courtyard at the Beverly Hilton. JOWY Productions and Eric Buterbaugh Florals constructed a tent to completely cover the hotel’s fountain, transforming the courtyard into a “Reimagined Louis XVI” world using modern twists on French Baroque architecture as well as columns, mirrors, and a palette of black, white, and gray with splashes of deep purple. Sponsors include Cadillac, Eyelove, and L’Oréal Paris.

Buterbaugh’s floral arrangements, which were all white with eye-catching splashes of red and black, served as a focal point during the seated meal.

There were plenty of parties leading up to Sunday's events as well. Raising almost $4 million for Sean Penn’s J/P Haitian Relief Organization, the annual J/P HRO Gala was held at Milk Studios on Saturday night. The glamorous dinner drew big names such as Brad Pitt, Emilia Clarke, and Spike Jonze, plus a surprise performance by James Taylor. Leonardo DiCaprio was honored for his leadership in the fight against climate change.

Showtime also hosted an event on Saturday, at the Terrace at the Sunset Tower Hotel. The intimate bash—which was planned in-house by Shari Kaufman, the network’s senior vice president of talent relations and events—featured florals by Hollyflora. “[We wanted] just the right touch of elegance, with hundreds of oil candles and loose romantic French florals in coral and deep-red hues,” said Kaufman.

Upon entering the event, guests were greeted with mini shots from Casamigos tequila—and when leaving, they were offered vitality and wellness shots from Pressed Juicery.

During the party, DJ Zen Freeman entertained the crowd, and guests dined on branzino, roasted chicken, Brussels sprouts, and Sunset Tower’s signature mac ’n’ cheese. Joe Lewis Company projected the Showtime logo in the pool.

The nonprofit hosted its 11th annual celebration on Saturday at Barker Hangar. The evening, which is traditionally held the night before the Golden Globes, featured event production by Event Eleven and honored John Legend.

Hospitality and catering firm Schaffer handled food for the evening, aligning with the event themes of “Love, Light, and Laughter.” For the idea of light, Schaffer designed LED trays to illuminate monochromatic hors d’oeuvres with saturated color. “We want the guests to experience their first tastes visually," said Kathleen Schaffer, the company’s creative director. “For the dinner we prepared an interactive first course of chestnut purée. Guests pour their purée over a composed bouquet of fragrant pickled persimmon, fresh pomegranate, and spiced pepitas. The entrée course is served family-style as a way for guests to break bread together and celebrate.”

The British Academy of Film and Television Arts Los Angeles hosted its 2018 Tea Party on Saturday afternoon at the Four Seasons. Award-season nominees as well as executives, celebrities, and Bafta members enjoyed a traditional British tea party, featuring British tea, scones, and cocktails. Presented by BBC America and the Great Britain campaign, the event was produced by MTA Events. 

The official champagne of the Golden Globes celebrated its third Annual Moët Moment Film Festival—which celebrates the next generation of Hollywood storytellers—on Friday night. A star-studded crowd including Laura Dern and Billie Lourd attended the party, which was held at Poppy in West Hollywood. Guests entered the event, which was produced by Moët’s in-house experiential team, through a floral- and greenery-lined hallway. Guests drank from golden goblets through the evening, and danced to music by DJ Anthony Pisano.

Returning for its 15th year, the HBO Luxury Lounge teamed up with Ancestry.com to create a retreat for celebrities and influencers at the Four Seasons. Ancestry asked guests to write notes and attach them to a "family" tree; there was also a historian on site who helped attendees navigate their family histories. Other lounge sponsors included Lucy Hart Ink, which provided on-site brow-shaping, as well as Pinkberry, Don Julio Tequila, and Watch Gang.

Esquire magazine and Hollywood power couple Mike and Irena Medavoy teamed up with Maserati to celebrate this year’s Golden Globes nominees. Drawing attendees such as Leonardo DiCaprio, Joan Collins, and Kyle MacLachlan, the Friday-night party took place at the Medavoy home. A clear tent featured hanging lightbulbs and white florals.

W magazine and Audi kicked off the celebrations on Thursday with a penthouse party at Chateau Marmont. With additional sponsorship from Dior and Dom Perignon, the evening included a light dinner and cocktails alongside a celebration of the magazine’s “Best Performances” issue. Audi chauffeured V.I.P. guests such as James Franco, Gal Gadot, and Salma Hayek to and from the event. Inside the penthouse, the walls were lined with larger-than-life images from the magazine.