Macy's Herald Square, New York
An oversize story book provides a dramatic entrance to the show. Blooms used at the entrance include flowering almond shrub myrtle topiary, pink hyacinth, pink roses, stargazer lilies, and purple vanda orchids.
Photo: Diane Bondareff/AP Images for Macy's
Macy’s State Street, Chicago
Spring looks mix with florals in the Fairytale Fashion Gardens.
Photo: Daniel Boczarski
At the end of the Rubik’s Cube room is a series of hanging mirrors, adding to the psychedelic vibe of the space.
Photo: Courtesy of Experiential Supply Co.
'Ready Player One'
Warner Bros. and creative agency Giant Spoon drew inspiration from the 1980s and video games for the activation for the feature film Ready Player One. The entry tunnel featured a mirrored tunnel with neon lights, a wall of glowing cassette tapes, and 1980s props like a giant bust of the Iron Giant and the DeLorean, as well as a replica of the floating disco with mirrored floors.
Photo: Nadia Chaudhury for BizBash
Under Armour's Hovr House
Floating above Under Armour’s domed space were moving red and white sphere lights.
Photo: Nadia Chaudhury
