Macy's Herald Square, New York
![Macy's Herald Square, New York](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/03/macys_flower_show_2018_325.png?auto=format%2Ccompress&q=70&w=400)
An oversize story book provides a dramatic entrance to the show. Blooms used at the entrance include flowering almond shrub myrtle topiary, pink hyacinth, pink roses, stargazer lilies, and purple vanda orchids.
Photo: Diane Bondareff/AP Images for Macy's
Macy’s State Street, Chicago
![Macy’s State Street, Chicago](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/03/dsc_8153.png?auto=format%2Ccompress&q=70&w=400)
Spring looks mix with florals in the Fairytale Fashion Gardens.
Photo: Daniel Boczarski
![At the end of the Rubik’s Cube room is a series of hanging mirrors, adding to the psychedelic vibe of the space.](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/03/rpo_51_of_73.png?auto=format%2Ccompress&q=70&w=400)
At the end of the Rubik’s Cube room is a series of hanging mirrors, adding to the psychedelic vibe of the space.
Photo: Courtesy of Experiential Supply Co.
'Ready Player One'
!['Ready Player One'](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/04/img_6466.png?auto=format%2Ccompress&q=70&w=400)
Warner Bros. and creative agency Giant Spoon drew inspiration from the 1980s and video games for the activation for the feature film Ready Player One. The entry tunnel featured a mirrored tunnel with neon lights, a wall of glowing cassette tapes, and 1980s props like a giant bust of the Iron Giant and the DeLorean, as well as a replica of the floating disco with mirrored floors.
Photo: Nadia Chaudhury for BizBash
Under Armour's Hovr House
![Under Armour's Hovr House](https://img.bizbash.com/files/base/bizbash/bzb/image/2018/04/img_7108.png?auto=format%2Ccompress&q=70&w=400)
Floating above Under Armour’s domed space were moving red and white sphere lights.
Photo: Nadia Chaudhury