
A lounge from sponsor Wells Fargo included an Instagram-friendly photo op in colorful, oversize letters that spelled out "equality." Walton Isaacson created the activation concept and design, and Advanced Party Rentals produced it.
Photo: FotoBriceno

Sponsor Macy's created a display of clothing accented by glowing rainbow panels.
Photo: FotoBriceno

A photo booth in the Wells Fargo "Equality" lounge showcased the company's sponsorship of an exhibit at the Newseum opening in March 2019, called "Rise Up: Stonewall and the LGBTQ Rights Movement—50th Anniversary (1969-2019)." The photo booth featured a backdrop of newsprint with headlines from the time period, accented by a neon rainbow.
Photo: FotoBriceno