
Signage around the Walter E. Washington Convention Center—even on the floor—directed guests toward the gala.
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Marriott showcased original artwork created to honor the vision and legacy of Matthew Shepard. Gala eventgoers could bid on the pieces, which were included in the silent auction.
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Artist Sebastien "Mr.D 1987" Boileau painted live during the gala in the V.I.P. lounge, as part of Marriott's original art showcase.
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Sponsor Macy's created a display of clothing accented by glowing rainbow panels.
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A lounge from sponsor Wells Fargo included an Instagram-friendly photo op in colorful, oversize letters that spelled out "equality." Walton Isaacson created the activation concept and design, and Advanced Party Rentals produced it.
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A photo booth in the Wells Fargo "Equality" lounge showcased the company's sponsorship of an exhibit at the Newseum opening in March 2019, called "Rise Up: Stonewall and the LGBTQ Rights Movement—50th Anniversary (1969-2019)." The photo booth featured a backdrop of newsprint with headlines from the time period, accented by a neon rainbow.
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Guests posed in front of a wall covered with 3-D flowers from Lexus. Walton Isaacson also led the activation for Lexus, with production help from Living Color Design.
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Guests perused the silent auction items in two different square areas, set off by rainbow "TurnOut" signage and oversize balloons.
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Guests were greeted with rainbow curtains, oversize balloons, disco balls, "TurnOut" signage, and a carpet emblazoned with the campaign's logo as they entered the gala. The welcome room became a popular spot for guest photo ops.
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Guests left the welcome room and headed toward a white carpet "sponsor experience" with signage and sponsor graphics. Balloons drew the eye up, while the space was kept open to help with the flow of guests.
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In the V.I.P. lounge area, Smirnoff showed off its redesigned 2018 “Love Wins” bottles and a dramatic pour-over drink presentation.
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Multiple screens and podiums provided a clear sightline to every seat in the dining area, while draping took on different colors as the lighting changed.
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Former Vice President Joe Biden headlined the HRC National Dinner.
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The evening's presentation included remarks from figure skater and Olympic bronze medalist Adam Rippon.
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