Game Themed Event

The pop-up took over 939 Studio, a raw event space in downtown Los Angeles. Subtle signage was visible from the street.

The space was designed to promote New Balance’s new X-90 Knit—a sneaker that combines “the best of the ‘90s with 2018 street style,” according to the brand. A series of rooms had a variety of decade-appropriate designs, including one using pink and teal that matched the shoe design.

A colorful hallway was inspired by Nickelodeon’s Double Dare—complete with green slime and a giant nose that proved a popular spot for photo ops.

A bedroom set had posters for Dr. Dre, Beastie Boys, and others 1990s favorites on the walls. Products from the new shoe line were displayed on the bed.

Another area of the room had posters for Pulp Fiction and other era-appropriate pop culture, plus a lava lamp and an old-school TV set.

In a twist on the ball pit photo op, guests could lay in a pool of colorful Koosh balls, a popular ‘90s toy.

What’s the 1990s without a trip to Blockbuster? One area of the space had a wall of old VHS tapes.

The New Balance shoe line was displayed throughout, including in the video store area—the black tape from an oversize VHS tape was used to hold the product. Signage played off the old "Be Kind, Rewind" slogan, instead saying "Be Kind, Rewind to the '90s"—the name of the pop-up.

Graffiti on the walls promoted the New Balance and Foot Locker brands.

A wall made from Nerf toys offered a fun photo op.

Another photo op resembled the end of an old-school video game.

Shoes were also displayed on a couch that threw back to ‘90s TV show SNICK.

Boy Meets World star Ben Savage attended the opening-night party, where guests could pose in front of a green screen and later see the images displayed on old televisions.

Family Matters star Jaleel White also took advantage of the photo op.