Decor

The reopening of the renovated Saks Fifth Avenue flagship store in New York took place earlier this month. The event, which was produced by Endeavor Global Marketing, featured an elevator that was transformed into a floral photo booth. Orchids and hydrangeas provided by Boho Blossoms decorated the interior of the elevator.

Pinch Food Design catered the event. Stations included dessert trays attached to oversize helium balloons. Catering staff guided the balloons through the crowd.

One of the weekend's buzziest events was Roc Nation's annual brunch, held on February 9 at a private estate. Presented in conjunction with Puma, American Express, and Barclays Center, the event drew a who's-who of the music industry, including Beyoncé, Jay-Z, Diddy, DJ Khaled, Usher, and many more. The entryway featured green hedges and cascading yellow flowers punctuated by framed images of previous brunch attendees. The gathering was designed and produced by SO Events, while Celio's Design handled florals, Bright Event Rentals handled rentals, and Kitchen for Exploring Foods provided catering.

The dance floor is an obvious place to make an impact. For a private event, designer Preston Bailey created a unique dance floor that served as the evening's focal point. Hundreds of flowers were covered in Plexiglas, creating a massive floral carpet. "The result was a statement piece that allowed guests to dance on air," said Bailey. 

The floor can also be an unexpected place for logos, sponsor information, or branding. The TEDActive conference in 2013 took over some of the host venue's Spanish tiles for its own messaging. The special tiles at La Quinta resort in the Palm Springs area also guided attendees along the walkways to the various event venues on the sprawling property.

Expanding wall and ceiling decor down to the floor can also have a big impact. At the Museum of Contemporary Art's 2015 Benefit Art Auction in Chicago, colorful stripe-on-stripe decor expanded all the way to the floor, creating an optical illusion. Ghost chairs and striped tables allowed the design to feel fully immersive.

The Brussels Flower Carpet is a 19,375-square-foot mosaic of 700,000 intricately arranged begonias that comes to life every two years for five days during August in the central square of the European capital city. Meant to incite conversation about nature, cities, and art, the designs have typically incorporated themes from Belgium’s history since the first carpet was created in 1971. It takes 100 gardeners four hours to arrange the petals by hand.