BiZBash Award Winner: Best Fresh Idea

April 13, 2005
EventQuest gave the unveiling of Saks Fifth Avenue’s holiday season window display Christmas sparkle with snowflakes. During the 15 minutes Fifth Avenue was closed to traffic, EventQuest provided manmade snow and an LED light show of Saks' giant snowflakes attached to the store’s facade. Bleachers decorated with the Saks holiday shopping bag snowflake pattern provided seating for the crowd that included celebrities, media, and V.I.P.s such as Oscar de la Renta and Mayor Michael Bloomberg.

Posted 04.13.05

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