The Challenge: To launch the new Samsung store on the third floor of the Time Warner Center at a midday luncheon for 100 journalists, followed by a 300-person cocktail party the same evening, Mark Veeder from EventQuest had to create an attractive event space in the public mall area in front of the store that would seem inviting to guests, but discourage others from entering the party.
The Solution: “This was a challenge because you’re not allowed to rig anywhere,” says Veeder. “What we needed to do was create some sort of solid barrier so that it felt permanent. I think that’s better than using pipe and base and drape or something flimsy like that.” Veeder and his team isolated the party space with solid walls stabilized with auto-poles (rods with suction cups that stick to the floor and ceiling). Color-changing LED lightbulbs suspended along these walls gave the all-white room an ever-shifting look. A tunnel made of tension fabric served as the sole entrance and exit to the event—a security guard posted outside the tunnel discouraged uninvited guests from entering. It created a private and unique entrance for the guests coming into this, so they knew they were entering a special area,” Veeder says.
—Suzanne Ito
Posted 05.18.05
This story originally appeared in the February/March 2005 issue of the BiZBash Event Style Reporter.
The Solution: “This was a challenge because you’re not allowed to rig anywhere,” says Veeder. “What we needed to do was create some sort of solid barrier so that it felt permanent. I think that’s better than using pipe and base and drape or something flimsy like that.” Veeder and his team isolated the party space with solid walls stabilized with auto-poles (rods with suction cups that stick to the floor and ceiling). Color-changing LED lightbulbs suspended along these walls gave the all-white room an ever-shifting look. A tunnel made of tension fabric served as the sole entrance and exit to the event—a security guard posted outside the tunnel discouraged uninvited guests from entering. It created a private and unique entrance for the guests coming into this, so they knew they were entering a special area,” Veeder says.
—Suzanne Ito
Posted 05.18.05
This story originally appeared in the February/March 2005 issue of the BiZBash Event Style Reporter.
