BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Catering & Design
  2. Event Design & Decor

Diffa Benefit Gambles With Far-East Flair

A Chinese street market party at Studio 54 in the 70's was the inspiration for this year's Viva Glam Casino benefit.

June 21, 2006
Familiar faces, both in front of and behind the scenes, were on hand for the Design Industries Foundation Fighting AIDS's Viva Glam Casino benefit, which marked its fifth anniversary with a Shanghai theme at Skylight. Supermodel Maggie Rizer served as the event's hostess, while M.A.C. Cosmetics global president John Demsey was honorary chairman. (M.A.C. Viva Glam is the event's title sponsor.) Event designer David Beahm also returned for his third year of working on the fund-raiser.While the overall casino theme is always the same, each year the event takes on the look and feel of a different region. Last year's event had a Venetian theme; before that it evoked Havana. Diffa creative director Anneliese Estrada came up with the Shanghai idea for this year's bash.

"I've wanted to do Shanghai for two or three years," Estrada said. "I was telling that to [fashion designer] Cathy Hardwick and she said that [fashion model] Tina Chow actually turned Studio 54 into a Chinese street market in the 70's. I thought, 'My god, that's fabulous.'" Estrada then asked Chow's daughter, China, for her blessing and involvement, and acknowledged the legacy and inspiration of Tina Chow, who died of AIDS in 1992, in the event program.

Jerry Schwartz of House of Schwartz created the Chinese street market scene that served as the entryway to the event. Paper umbrellas, old photos, flowers, banners with Chinese lettering, and even a rickshaw all helped set the scene of a 1920's-era bazaar.

Once inside, guests were swept into Beahm's chic, modern-day interpretation of Shanghai-theme decor. He scattered gaming tables throughout the room, and draped red cloth and strung yellow paper umbrellas from the ceiling to denote the cashier's quarters. Red cloth-covered cocktail tables dotted the floor, along with two long white Lucite tables with red votive candles lined up in rows as centerpieces. A large, colorful paper dragon hung above them. Along the back wall, models in body paint in Chinese-inspired designs posed in front of matching backdrops.

But Beahm didn't let decor get in the way of the evening's real purpose: raising money. "Frankly, we want people to gamble, and that helps us focus," he said. "We keep the gaming tables front and forward and in everyone's faces."

Canard's hearty Chinese fare included passed trays of curried wonton shrimp with lime yogurt and mini-sandwiches of Chinese barbecued pork on sesame seed scallion buns, as well as a rice and noodle table and carved Peking duck and dim sum stations.

—Erika Rasmusson Janes

Posted 06.21.06

Photos: Joe Schildhorn/Patrick McMullan Company (Renwick Street, poker tables, models)

Related Stories

Diffa Showcases New Design Ideas in New Venue

Diffa Shows the Next Decor Trends

Diffa Hosts Havana-Style Casino Benefit

M.A.C. Launch Has Glam Minimalism

Diffa Has High-Fashion Casino Benefit
David Beahm suspended yellow parasols at skewed angles above the cashier's quarters.
David Beahm suspended yellow parasols at skewed angles above the cashier's quarters.
Jerry Schwartz of House of Schwartz designed the event's entryway, decorated as a 1920's Chinese street market with paper umbrellas, old photos, flowers, and banners with Chinese lettering.
Jerry Schwartz of House of Schwartz designed the event's entryway, decorated as a 1920's Chinese street market with paper umbrellas, old photos, flowers, and banners with Chinese lettering.
M.A.C. makeup artists body-painted cheongsam dresses on models.
M.A.C. makeup artists body-painted cheongsam dresses on models.
Card tables from Marne Cahn Consultant/Events filled the gaming area.
Card tables from Marne Cahn Consultant/Events filled the gaming area.
Vases full of pink flowers hung above Canard's hearty Chinese food buffets.
Vases full of pink flowers hung above Canard's hearty Chinese food buffets.
The street market scene took over Skylight's back door area facing Renwick Street.
The street market scene took over Skylight's back door area facing Renwick Street.
Bouquets of white peonies decorated the beverage station.
Bouquets of white peonies decorated the beverage station.
Latest in Event Design & Decor
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Event Design & Decor
Why Guests Wore Sneakers to This Black-Tie Gala
Enso Creative
Event Design & Decor
8 Steal-Worthy Event Ideas BizBash Spotted on Instagram
Projection mapping helped immerse guests into the theme.
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
Related Stories
For the Design Industries Foundation Fighting AIDS' (Diffa) Casino II benefit, Bentley Meeker spelled out the word 'luck' in candles and placed candelabras in the shape of dollar signs throughout Cipriani 42nd Street.
Event Design & Decor
Diffa Has High-Fashion Casino Benefit
Faux cowhide throws and coffee tables with hay-bale legs from Church Street Flowers spruced up the lounge area at the Liberty Grand for the Gerry & Nancy Pencer Brain Trust benefit.
Event Design & Decor
Fund-Raiser Shows Its Wild Side
Simple white platforms covered some of the pools in the Abby Aldrich Sculpture Garden.
Event Design & Decor
MoMA Has Minimalist Garden Party
Brightly colored striped beach bags hung from each guest's chair.
Event Design & Decor
Battery Park Benefit Has Beachy Theme
More in Event Design & Decor
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Event Design & Decor
Why Guests Wore Sneakers to This Black-Tie Gala
At the California Science Center’s 26th annual Discovery Ball, attendees enjoyed Dodger Dogs, danced on a basketball court, and raised paddles—or foam fingers—for a good cause.
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Event Design & Decor
8 Steal-Worthy Event Ideas BizBash Spotted on Instagram
Take a peek at Instagram photos full of wow-worthy event ideas to serve as inspiration for your next gathering.
Enso Creative
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
The NYC food rescue organization hosted its yearly fundraising event, which featured a vibrant tropical theme inspired by lively cultural celebrations.
Projection mapping helped immerse guests into the theme.
Event Design & Decor
This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala
The Pasadena Playhouse celebrated its centennial with a bold, unconventional gala featuring immersive projection mapping and a surprise escrow announcement—all while shattering fundraising records.
While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”
Event Design & Decor
See Inside This Year’s Bright Blue Public Art Fund Party
The annual spring benefit maintained its playful energy with pingpong tables and ice cream bars.
Blue hues covered everything from the menus to decorative textiles to pingpong tabletops.
Most Popular
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
Event Design & Decor
Renowned Event Designer David Stark Breaks Down His Creative Process
What inspires one of the industry’s most creative minds? The chief creative officer of David Stark Design and Production walks us through the design rules he actually follows—and the ones he ignores.
For a Kiehl’s event, Stark turned larger-than-life calendula products into striking art pieces, which were overflowing with flowers as a nod to the brand's natural ingredients.
Event Design & Decor
12 Desert-Inspired Event Ideas From This Skincare Brand's Dreamy Influencer Trip
Native whisked 15 beauty editors to an Arizona resort to test how moisturizing its new products really are.
The welcome dinner took place at a communal table flecked with decor in desert-inspired hues. The Valley handled furniture rentals, while Let’s Bash provided tabletop rentals.
Event Design & Decor
See Inside HBO's Stunning 'The White Lotus' Premiere Event
HBO and UNBOXED GROUP transformed a Hollywood soundstage into a lush Thai resort for the HBO series' highly anticipated season three premiere.
'The umbrella ceiling was a visual highlight and one of our favorite design elements,' said UNBOXED GROUP's Kyle Absolom. 'It featured over 600 white umbrellas, backlit to create a soft glow in that area.'
Event Design & Decor
10 Glam Stations That Stole the Spotlight at Events
Instead of a free water bottle or notebook, these activations send guests home with a glow-up.
It's no secret that glam stations are prevalent at music festivals. At Coachella 2024, Pinterest activated with a fashion and beauty experience called Manifest Station, produced by MKG. Inside, fans could get glowy beauty looks created by celebrity makeup artists from trend-inspired menus built through collaborative boards on Pinterest. Popular options included bold, colorful graphic liners; gemstones; pearls; and metallic stickers. See more: Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Event Design & Decor
Oscars 2025: Steal-Worthy Event Design Highlights From Hollywood's Biggest Week
Luxe neutral tones and structural elements reigned supreme in this year's event design, popping up at star-studded bashes from Vanity Fair, Universal, Searchlight, ESSENCE, and more.
Governors Ball
Event Design & Decor
17 Stunning (and Unique) Ways Events Have Immersed Guests in Nature
These innovative event designs used natural settings and elements to transport guests to breathtakingly beautiful environments—both indoors and out.
Guests at the viewing party enjoyed a seated meal under a canopy of lush leaves. Avenge Creative worked with vendors including Unmatched Lighting, Jackson Shrub Supply, Event Carpet Pros Inc., GifCube, Town & Country Event Rentals, and Stitch. See more: Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events
Page 1 of 271
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.