A dance troupe from Ford Entertainment created an up-tempo mood at Fumetti during the media launch of Scarlett "Hearts" Rbk, Reebok's new Scarlett Johansson-endorsed brand of retro-chic footwear and clothing. Reebok public relations executive Michele Fortier said she decided to reveal the product with dancers instead of traditional models "because this is an athletic collection and we wanted to capture the dynamic of the footwear in an active, high-energy format." The dancers showcased the Scarlett "Hearts" Rbk running shoe line, while a series of mannequins in vignettes from independent set designer Mauro LaCaprara displayed the brand's leg warmers, hoodies, skirts, and other shoes.Brill Communications coordinated the breakfast gathering, which saw Fortier roll footage of Reebok's new Scarlett "Hearts" Rbk ad campaign starring Johansson. In keeping with the heart in the product name and logo, red was the dominant accent colour, appearing in the fashions, decor, and even the buffet. Fumetti served a menu that included blended fruit smoothies and tomato and bocconcini cheese skewers. As parting gifts, the male journalists received red Scarlett "Hearts" Rbk scarves, while the women received necklaces with scarlet heart pendants.
—Robyn Small
Posted 01.11.07
—Robyn Small
Posted 01.11.07
A dance troupe from Ford Entertainment created a high-energy vibe at Fumetti for the media launch of Scarlett "Hearts" Rbk, Reebok's new line of footwear and clothing.
Mannequins wearing Scarlett "Hearts" Rbk fashions populated vignettes from set designer Mauro LaCaprara.
Shoes and a red heart decorated three pedestals near the stage.
Pillows bearing the Scarlett "Hearts" Rbk logo adorned lounge furniture.
Fumetti served a breakfast buffet featuring skewers of cherry tomatoes and bocconcini cheese.
