G-Star’s energetic fashion show pulled out all the stops—and starts—at Gotham Hall on Thursday, with the use of a conveyor belt and detailed runway choreography. In stark contrast to the Romanesque columns and ornate decor of the venue, Pierre Morisset's black and white denim collection and matching backdrop made for a bold statement. The extensive buildout included multiple entrances for the models—two side staircases and a backlit stage—as well as stadium-style seating for the 600 guests (where memory foam padding added an unusual component to the benches).
Models standing still on a moving catwalk that shifted back and forth struck theatrical poses, while more models walked alongside them. With so many moving parts and unpredictable changes, the presentation was anything but stale (although this wasn't the first time conveyor belts have been used on runways—Y-3's shows had them last September and in February).The energetic show was topped off by G-Star’s music mix, which at one point played Buffalo Springfield's "For What It's Worth," a popular choice that was met with applause.
In addition to the side entrances, some models emerged from behind a smoky black-and-white backdrop.
Photo: BizBash
To give a different perspective, models emerged from behind a smoky-lit black-and-white backdrop.
Photo: BizBash
Another component of the show included models standing motionless at the rear of the stage.
Photo: BizBash
Models posing on the conveyor belt contrasted with the models walking. The combination appeared simultaneously on the runway throughout the show.
Photo: BizBash
Gift boxes included Larabars, Dean & Deluca nuts, and a flask of SEI water, all wrapped in a silk G-Star scarf.
Photo: BizBash
