BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Catering & Design
  2. Event Design & Decor

Organized Chaos

Bono, Ashley Judd, and a smattering of turbans and bindis accented the annual YouthAIDS gala.

Adele Chapin
November 6, 2007
In case guests didn’t know that Friday’s YouthAIDS Faces of India gala was going to be a big deal, the 20-foot-wide, 30-foot-tall inflatable elephant standing at the front door of the Ritz-Carlton, Tysons Corner should have clued them in. The elephant was the first of many Indian-inspired details at the event, which was ranked number four on Washingtonian’s list of this year’s top 10 biggest social events.

“We wanted to make a big splash to set the tone,” explained New York-based event designer David Tutera, who spent eight months designing the decor and flowers for the “Hollywood meets Bollywood”-themed gala. And the night’s guest list had some big names, with Ashley Judd in attendance, as well as Queen Noor, Top Chef’s Padma Lakshmi, model Frederique van der Wal, Speaker of the House Nancy Pelosi, and, of course, Bono, “the god of all activists,” as YouthAIDS director Kate Roberts called him.

Each year the gala reflects the trip that YouthAIDS takes with its global ambassador. This year, the group traveled with Judd to Mumbai, Delhi, and Jaipur to film a National Geographic documentary about the fight against AIDS in India. The evening’s presentation, therefore, spotlighted the spread of HIV in India, and the 700-guest gala was a celebration of Indian culture, featuring traditional dancers, bhangra, and Indian cuisine. Rich red, blue, and gold hues made up the color scheme in the Ritz’s ballroom, with Indian-patterned tent fabric lining the perimeter of the room. Four tents made of lavish sari-style fabrics created intimate dining areas toward the back of the room. “We wanted to make the tables that might normally be considered far away still feel special, since everyone was quite generous when it came to ticket price,” said Marshall Stowell, YouthAIDS's deputy director and gala event planner, who noted that some tables went for more than $50,000. "If you've been to India, you know that it's chaotic and layered and colorful, and we wanted the event to reflect that sense of overwhelming beauty and total chaos."

Some 150 celebrities and high-paying guests attended the private V.I.P. reception, held on the fourth floor of the Ritz, prior to the dinner. The Inn at Little Washington provided hors d'oeuvres, while Judd, Bono, and other celebrity guests took press photos. Upstairs, dozens of items were up for bid at a silent auction, including a Kentucky Derby V.I.P. package, a Chanel handbag, and a chance to join Washington Post food critic Tom Sietsema for dinner. Caterer Tandoori Nights provided finger foods and a mango chocolate curry martini called the Bombay Talkie. 

On both levels, guests who didn’t arrive in saris could add a touch of India to their outfits by picking up a bindi or a turban custom-made in India especially for this event. “We wanted the guests to become part of the event,” Tutera said. “These guests go to all these fund-raisers and events, and it becomes the same old same old. I think when they are involved, they’re more invested in the party and the cause.”

A videotaped message by sitarist Ravi Shankar kicked off the night’s presentation, which included a performance by Indian comedian Russell Peters, a live auction, and a five-minute snippet of Judd’s documentary (which had been screened in its entirety the night before at the National Geographic Society). The actress spoke of her experiences as global ambassador and was followed by Bono introducing Pelosi, who accepted an award of outstanding achievement. The crowd thinned a bit after Pelosi’s speech, stopping to pick up the overloaded swag bag. The rest of the guests danced during Michael McDonald’s performance and then headed to the after-party (a new facet to the event this year, which we told you about here) downstairs in the V.I.P. reception area to hear music by DJ Rekha.

The event was clearly successful, raising more than $1.5 million for YouthAIDS, but did it pull off the India theme? Puja Gupta, this year’s Miss India, thought so. “The ambience is exactly how it is in India, with the colors and the flowers," she said. "For a second I thought there was an Indian wedding happening here."
Greenery-wrapped candelabras functioned as towering centerpieces at the YouthAIDS gala.
Greenery-wrapped candelabras functioned as towering centerpieces at the YouthAIDS gala.
Photo: Eric Powell for BizBash
A giant inflatable Moulin Rouge-style elephant, airbrushed with Indian drawings, stood at the entrance of the Ritz-Carlton, Tysons Corner. This was the second year that the Ritz has hosted the YouthAIDS gala.
A giant inflatable Moulin Rouge-style elephant, airbrushed with Indian drawings, stood at the entrance of the Ritz-Carlton, Tysons Corner. This was the second year that the Ritz has hosted the YouthAIDS gala.
Photo: Eric Powell for BizBash
Guests could pick up a turban or a bindi gratis at two stations, one in the V.I.P. reception area and one upstairs in the silent-auction area, where makeup artists were ready to provide touch-ups.
Guests could pick up a turban or a bindi gratis at two stations, one in the V.I.P. reception area and one upstairs in the silent-auction area, where makeup artists were ready to provide touch-ups.
Photo: Eric Powell for BizBash
Twelve members of the dance troupe Dhoonya Dance performed a high-energy routine as guests entered the ballroom.
Twelve members of the dance troupe Dhoonya Dance performed a high-energy routine as guests entered the ballroom.
Photo: Eric Powell for BizBash
Four fabric tents—two long and rectangular and two circular—gave the space a sense of drama.
Four fabric tents—two long and rectangular and two circular—gave the space a sense of drama.
Photo: Eric Powell for BizBash
YouthAIDS gala producers wrapped candelabras in greenery to created towering centerpieces.
YouthAIDS gala producers wrapped candelabras in greenery to created towering centerpieces.
Photo: Eric Powell for BizBash
Tabletop decor included Rajasthani puppets, baskets of naan bread, red rose arrangements, gold glitter-sprayed leaves, and mosaic-tiled candleholders.
Tabletop decor included Rajasthani puppets, baskets of naan bread, red rose arrangements, gold glitter-sprayed leaves, and mosaic-tiled candleholders.
Photo: Eric Powell for BizBash
A giant projection screen displayed a clip from Ashley Judd's National Geographic documentary, as well as footage of life in Mumbai.
A giant projection screen displayed a clip from Ashley Judd's National Geographic documentary, as well as footage of life in Mumbai.
Photo: Eric Powell for BizBash
The evening's menu started with an Indian-spiced scallop atop a cucumber salad with chili oil and micro greens.
The evening's menu started with an Indian-spiced scallop atop a cucumber salad with chili oil and micro greens.
Photo: Eric Powell for BizBash
Top Chef's Padma Lakshmi posed with YouthAIDS director Kate Roberts, Bono, and Ashley Judd.
Top Chef's Padma Lakshmi posed with YouthAIDS director Kate Roberts, Bono, and Ashley Judd.
Photo: Eric Powell for BizBash
The swag bags were reusable and decorated with images from the 'Aldo Fights AIDS' campaign. They were filled to the brim and included MAC lip gloss, DC and Good magazines, a $25 gift certificate to Saks Fifth Avenue, Illy coffee, and a caramel apple.
The swag bags were reusable and decorated with images from the "Aldo Fights AIDS" campaign. They were filled to the brim and included MAC lip gloss, DC and Good magazines, a $25 gift certificate to Saks Fifth Avenue, Illy coffee, and a caramel apple.
Photo: Eric Powell for BizBash
Latest in Event Design & Decor
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Event Design & Decor
Why Guests Wore Sneakers to This Black-Tie Gala
Enso Creative
Event Design & Decor
8 Steal-Worthy Event Ideas BizBash Spotted on Instagram
Projection mapping helped immerse guests into the theme.
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
Related Stories
The lobby of 6 Columbus.
Event Design & Decor
\'60s Mod Aesthetic Permeates Pomeranc Hotel
Eventure Custom Environments provided colourful drapings for seven mini tents inside one much larger tent at the 2007 Legacy Gala, hosted by the University of Ontario Institute of Technology (UOIT) and Durham College at Tosca Banquet & Conference Centre in Whitby.
Event Design & Decor
Moroccan Theme Spices Up 2007 Legacy Gala
A Fashion Fights Poverty model.
Event Design & Decor
Models to the Rescue
The dining tent's dizzying decor.
Event Design & Decor
Crystal Ball
More in Event Design & Decor
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Event Design & Decor
Why Guests Wore Sneakers to This Black-Tie Gala
At the California Science Center’s 26th annual Discovery Ball, attendees enjoyed Dodger Dogs, danced on a basketball court, and raised paddles—or foam fingers—for a good cause.
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Event Design & Decor
8 Steal-Worthy Event Ideas BizBash Spotted on Instagram
Take a peek at Instagram photos full of wow-worthy event ideas to serve as inspiration for your next gathering.
Enso Creative
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
The NYC food rescue organization hosted its yearly fundraising event, which featured a vibrant tropical theme inspired by lively cultural celebrations.
Projection mapping helped immerse guests into the theme.
Event Design & Decor
This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala
The Pasadena Playhouse celebrated its centennial with a bold, unconventional gala featuring immersive projection mapping and a surprise escrow announcement—all while shattering fundraising records.
While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”
Event Design & Decor
See Inside This Year’s Bright Blue Public Art Fund Party
The annual spring benefit maintained its playful energy with pingpong tables and ice cream bars.
Blue hues covered everything from the menus to decorative textiles to pingpong tabletops.
Most Popular
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
Event Design & Decor
Renowned Event Designer David Stark Breaks Down His Creative Process
What inspires one of the industry’s most creative minds? The chief creative officer of David Stark Design and Production walks us through the design rules he actually follows—and the ones he ignores.
For a Kiehl’s event, Stark turned larger-than-life calendula products into striking art pieces, which were overflowing with flowers as a nod to the brand's natural ingredients.
Event Design & Decor
12 Desert-Inspired Event Ideas From This Skincare Brand's Dreamy Influencer Trip
Native whisked 15 beauty editors to an Arizona resort to test how moisturizing its new products really are.
The welcome dinner took place at a communal table flecked with decor in desert-inspired hues. The Valley handled furniture rentals, while Let’s Bash provided tabletop rentals.
Event Design & Decor
See Inside HBO's Stunning 'The White Lotus' Premiere Event
HBO and UNBOXED GROUP transformed a Hollywood soundstage into a lush Thai resort for the HBO series' highly anticipated season three premiere.
'The umbrella ceiling was a visual highlight and one of our favorite design elements,' said UNBOXED GROUP's Kyle Absolom. 'It featured over 600 white umbrellas, backlit to create a soft glow in that area.'
Event Design & Decor
10 Glam Stations That Stole the Spotlight at Events
Instead of a free water bottle or notebook, these activations send guests home with a glow-up.
It's no secret that glam stations are prevalent at music festivals. At Coachella 2024, Pinterest activated with a fashion and beauty experience called Manifest Station, produced by MKG. Inside, fans could get glowy beauty looks created by celebrity makeup artists from trend-inspired menus built through collaborative boards on Pinterest. Popular options included bold, colorful graphic liners; gemstones; pearls; and metallic stickers. See more: Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Event Design & Decor
Oscars 2025: Steal-Worthy Event Design Highlights From Hollywood's Biggest Week
Luxe neutral tones and structural elements reigned supreme in this year's event design, popping up at star-studded bashes from Vanity Fair, Universal, Searchlight, ESSENCE, and more.
Governors Ball
Event Design & Decor
17 Stunning (and Unique) Ways Events Have Immersed Guests in Nature
These innovative event designs used natural settings and elements to transport guests to breathtakingly beautiful environments—both indoors and out.
Guests at the viewing party enjoyed a seated meal under a canopy of lush leaves. Avenge Creative worked with vendors including Unmatched Lighting, Jackson Shrub Supply, Event Carpet Pros Inc., GifCube, Town & Country Event Rentals, and Stitch. See more: Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events
Page 1 of 271
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.