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  1. Catering & Design
  2. Event Design & Decor

Projection Booth

For its second annual Savor dinner, Gay Men's Health Crisis turned to an auction block of American Pop Art for the night's decor.

Michael O'Connell
March 12, 2009

Gay Men's Health Crisis hosted its second annual Savor dinner Monday night at Skylight, with 300 guests showing up to sample dishes from chefs Anita Lo, Pichet Ong, Suvir Saran, and Anne Burrell. The crowd also got a feast for the eyes, with a projection show featuring famous works of American Pop Art.

After last year's salute to France, with projections of the country throughout the dinner, the nonprofit's director of special events, Kenneth Cox, chose to switch to an American theme. But rather than just use images of the nation, producer and designer Alexander deHilster looked to the art world for inspiration.

"When we settled on the idea of American Pop Art," deHilster said, "there was the question of how to make it more interesting than just putting pictures on the walls. How can we do it differently?"

The answer was projections of two-dimensional reinterpretations of famous works that moved and rearranged themselves during the program until they finally fit together like puzzle pieces, unveiling the works themselves. The team chose work by Keith Haring, Jeff Koons, Roy Liechtenstein, and Andy Warhol, each of whom was showcased in a separate course.

It wasn't as easy as throwing the works into Photoshop and creating a slide show, though. "We had to talk to people at the different foundations, asking if we could use the images for the event," said deHilster. "We worked for the last six months, copying, pasting, and coming up with a show that really worked."

Despite a last-minute issue with the DVD equipment—their first player wouldn't read the discs—the show went off without a hitch. And the visuals may have actually inspired attendees to give a few extra bucks. Works from the selected artists were also secured for the silent auction, which, combined with the ticket price on the dinner, helped the organization pull in $400,000 during the evening.

The brightly lit cocktail reception
The brightly lit cocktail reception
Photo: Jessica Torossian for BizBash
Gobos moving across the room during the cocktail hour echoed the lines in Keith Haring's silkscreen on display at the silent auction.
Gobos moving across the room during the cocktail hour echoed the lines in Keith Haring's silkscreen on display at the silent auction.
Photo: Jessica Torossian for BizBash
In addition to less expensive travel and food packages, works from Keith Haring, Jeff Koons, Roy Lichtenstein, and Andy Warhol were all up for bidding.
In addition to less expensive travel and food packages, works from Keith Haring, Jeff Koons, Roy Lichtenstein, and Andy Warhol were all up for bidding.
Photo: Jessica Torossian for BizBash
Before the start of the program, the dining room was a blank canvas for the projections.
Before the start of the program, the dining room was a blank canvas for the projections.
Photo: Jessica Torossian for BizBash
Clear Plexiglass candelabra kept soft lights hovering over the tables when the room went dark for the projection show and program.
Clear Plexiglass candelabra kept soft lights hovering over the tables when the room went dark for the projection show and program.
Photo: Jessica Torossian for BizBash
Gift bags hanging from each chair contained the newest edition of the New York Zagat guide.
Gift bags hanging from each chair contained the newest edition of the New York Zagat guide.
Photo: Jessica Torossian for BizBash
Five pieces by Keith Haring accompanied Anita Lo's first course of scallops.
Five pieces by Keith Haring accompanied Anita Lo's first course of scallops.
Photo: Mary Cesar
During the second course, projections of five Lichtenstein paintings were taken apart, rotated, and eventually fell into place.
During the second course, projections of five Lichtenstein paintings were taken apart, rotated, and eventually fell into place.
Photo: Mary Cesar
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