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  1. Catering & Design
  2. Event Design & Decor

Diane von Furstenberg Raises Red Lanterns in Shanghai for Exhibition Opening

Jim Shi
April 7, 2011

As luxury brands continue to permeate China at dizzying rates, designers are seeking new and innovative ways to assimilate their brands into local culture and establish a lasting foothold in the country's booming economy. The latest of these is Diane von Furstenberg, who already has two stores in Beijing, another in Shanghai, and plans to open two more. However, unlike other brands that have used fashion shows to promote their wares—ploys including Fendi's spectacle on the Great Wall of China, Ferragamo and Dior's Bund River outings, and Miuccia Prada's January presentation atop the Central Academy of Fine Arts—the U.S.-based designer chose instead to engage with the nation's burgeoning art community.

Timed to the opening of her "Diane von Furstenberg: Journey of a Dress" exhibit at the Pace Gallery's Beijing location, von Furstenberg and her eponymous clothing brand hosted a 600-person fete in Shanghai on March 31. "China is the cradle of our civilization and has always inspired me tremendously," said von Furstenberg. "China is a major part of our future, and its art is already some of the most exciting being made worldwide."

Dubbed the Red Ball, the event was produced by Bureau Betak and designed to infuse traditional Chinese elements with the designer's own style."The idea was to illustrate Diane's spirit and bring it to China," said Alex de Betak, the founder of the Paris- and New York-based event company. "We also wanted an event that would highlight her passions and interests, such as art, music, dance, performance, and food."

To that end, the gala, which was held in the hangarlike studio space of artist Zhang Huan, mixed customary Chinese lanterns and a palette of red (a culturally significant color for the country) with the designer's initials and signature prints. Following the dinner, performance artist Jin Xin Nan entertained guests—including Jessica Alba, artist Pearl Lam, talk show host Charlie Rose, model Du Juan, and actress Zhang Ziyi—with a two-part piece choreographed by Jin Xing.

Further reinforcing her commitment to China, von Furstenberg set up an account on the Chinese social media microblogging site Sina Weibo, which has since garnered some 30,000 followers.

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Photo: Courtesy of Diane von Furstenberg
Diane von Furstenberg's voice, projected through speakers, welcomed guests to the gala, the entrance of which was marked by a 500-foot-long runway of red fabric attached to bamboo gates. Thousands of candles, each placed inside red paper bags perforated with the designer's initials, lined the path.
Diane von Furstenberg's voice, projected through speakers, welcomed guests to the gala, the entrance of which was marked by a 500-foot-long runway of red fabric attached to bamboo gates. Thousands of candles, each placed inside red paper bags perforated with the designer's initials, lined the path.
Photo: Courtesy of Diane von Furstenberg
Once a pipe factory, the studio of artist Zhang Huan encompasses 35,000 square feet in the Shanghai countryside. The site, which housed the dinner, performance, and after-party, boasts 50-foot ceilings and an original Ming temple.
Once a pipe factory, the studio of artist Zhang Huan encompasses 35,000 square feet in the Shanghai countryside. The site, which housed the dinner, performance, and after-party, boasts 50-foot ceilings and an original Ming temple.
Photo: Courtesy of Diane von Furstenberg
With lasers in hand, 100 masked Chinese men animated the hazy space, choreographed to shine the red beams to music played live by a harpist. A giant installation of lanterns formed the fashion house's 'DVF' logo overhead, while red votives composed the same shape on the floor of the space.
With lasers in hand, 100 masked Chinese men animated the hazy space, choreographed to shine the red beams to music played live by a harpist. A giant installation of lanterns formed the fashion house's "DVF" logo overhead, while red votives composed the same shape on the floor of the space.
Photo: Courtesy of Diane von Furstenberg
Cued by music, the laser-wielding male staffers motioned to the opening of a long red wall, behind which stood a 15,000-square-foot party space. An oversize red disco ball, which measured 15 feet in diameter, hovered above the Ming temple, which was surrounded by thousands of candles and flickering red LED lights.
Cued by music, the laser-wielding male staffers motioned to the opening of a long red wall, behind which stood a 15,000-square-foot party space. An oversize red disco ball, which measured 15 feet in diameter, hovered above the Ming temple, which was surrounded by thousands of candles and flickering red LED lights.
Photo: Courtesy of Diane von Furstenberg
The dinner area, which spanned 7,500 square feet, was filled with large beds made from antique Shanghai gray bricks covered in pillows upholstered in the designer's signature prints.
The dinner area, which spanned 7,500 square feet, was filled with large beds made from antique Shanghai gray bricks covered in pillows upholstered in the designer's signature prints.
Photo: Courtesy of Diane von Furstenberg
Following dinner, a meal prepared at the tables, performance artist Jin Xin Nan entertained guests with a 10-minute dance.
Following dinner, a meal prepared at the tables, performance artist Jin Xin Nan entertained guests with a 10-minute dance.
Photo: Courtesy of Diane von Furstenberg
The performance consisted of two parts, 'Red Wine' and 'Black and Red,' pieces choreographed by Jin Xing.
The performance consisted of two parts, "Red Wine" and "Black and Red," pieces choreographed by Jin Xing.
Photo: Courtesy of Diane von Furstenberg
After the performance piece, attendees danced, sampled desserts, and lounged to the music of Michael Gaubert.
After the performance piece, attendees danced, sampled desserts, and lounged to the music of Michael Gaubert.
Photo: Courtesy of Diane von Furstenberg
Symbolic of the mix of Eastern and Western cultures, the guest list for the black-tie affair included the designer, who wore a custom sequined dress that bore the Chinese character for love; Jessica Alba; model Du Juan; actress Zhang Ziyi; and von Furstenberg's husband, Barry Diller (left to right).
Symbolic of the mix of Eastern and Western cultures, the guest list for the black-tie affair included the designer, who wore a custom sequined dress that bore the Chinese character for love; Jessica Alba; model Du Juan; actress Zhang Ziyi; and von Furstenberg's husband, Barry Diller (left to right).
Photo: Courtesy of Diane von Furstenberg
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