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  1. Catering & Design
  2. Event Design & Decor

Peninsula Chicago's Blowout Celebration Was 10 Years in the Making

Jenny Berg
June 7, 2011

The dress code for the Peninsula Chicago's 10th anniversary party, held Wednesday at the Mag Mile property, may well have been "pre-recession chic." Some variation of the descriptor was bandied about by guests in nearly every corner of the sprawling soiree, which occupied the lobby level, bar, two restaurants, ballroom, and terrace, and included elements—such as endlessly flowing champagne, caviar bars, ice sculptures, and around one server to every four guests—that harked back to economically sound times. 

The Peninsula Chicago opened on June 1, 2001. "The grand opening party was scheduled for September 20, 2001," said Greg Hyder, the hotel's director of catering. After the September 11 attacks, "the opening party was canceled and the monies for the party were donated to the Twin Tower Fund. The hotel never had its grand opening, and so 10 years later, in honor of this special decade anniversary, it was a fitting time to throw a party on the scale of a grand hotel opening."

Hyder designed and produced the event with the assistance of Tom Kehoe of Kehoe Designs. The Honorable Sir Michael Kadoorie, chairman of the Hongkong and Shanghai Hotels Limited, hosted the party with Maria Razumich-Zec, the Peninsula Chicago's general manager and regional vice president.

Some 1,000 guests, who included Peninsula clients and spa members, members of the local media, and influential locals such as Christie Hefner and Bill Kurtis, attended the event, which had a "Peninsula Past, Present, and Future" theme. To pay tribute to the hotel brand's Asian connections—the first Peninsula property opened in Hong Kong in 1928, and the Peninsula Tokyo opened in 2007—costumed geishas ambled throughout the party on stilts, a dim sum buffet replete with foie gras dumplings stayed open all night, and taiko drummers performed on the terrace.

The "present" theme came to life in the bar, which became a Chicago-style blues club for the evening and featured performances by singer Lonnie Brooks and club-style lounge areas with drink service. The hotel will open a new property in Paris in 2013, so to represent the near future, Avenues restaurant was transformed into a sleek, Parisian-style nightclub with a glossy white dance floor and blue lighting.

E20786sun
Photo: Dan Rest
Chinese lion masks, which symbolize good luck, hung above a red-carpet entrance outside the hotel.
Chinese lion masks, which symbolize good luck, hung above a red-carpet entrance outside the hotel.
Photo: Dan Rest
Stiltwalking geishas greeted guests on the red carpet.
Stiltwalking geishas greeted guests on the red carpet.
Photo: Dan Rest
Painted models posed against flowery backdrops in the hallway leading to the event.
Painted models posed against flowery backdrops in the hallway leading to the event.
Photo: Ryan Sjostrom
On the lobby level, two ice sculptures were shaped like imperial guardian lions, the hotel's mascot. Bottles of champagne topped the concierge desk.
On the lobby level, two ice sculptures were shaped like imperial guardian lions, the hotel's mascot. Bottles of champagne topped the concierge desk.
Photo: Dan Rest
A dessert reception took place in the lobby, where a giant page-cap-shaped birthday cake stood in the center of the space. The cake was based on the attire of Peninsula staffers.
A dessert reception took place in the lobby, where a giant page-cap-shaped birthday cake stood in the center of the space. The cake was based on the attire of Peninsula staffers.
Photo: Ryan Sjostrom
Dessert buffets filled the lobby.
Dessert buffets filled the lobby.
Photo: Dan Rest
Aerialists from Aloft descended from the ceiling.
Aerialists from Aloft descended from the ceiling.
Photo: Dan Rest
A costumed geisha stood guard at the top of the staircase that leads from the lobby to the terrace and ballroom. The long train of the geisha's dress formed a red carpet down the center of the stairs.
A costumed geisha stood guard at the top of the staircase that leads from the lobby to the terrace and ballroom. The long train of the geisha's dress formed a red carpet down the center of the stairs.
Photo: Dan Rest
The theme on the terrace was 'Chinese circus.' Paper umbrellas festooned Kehoe Designs' central bar.
The theme on the terrace was "Chinese circus." Paper umbrellas festooned Kehoe Designs' central bar.
Photo: Dan Rest
Kehoe Designs provided bright, summery flowers
Kehoe Designs provided bright, summery flowers
Photo: Rena Brenner
Umbrellas decorated some of the flower arrangements.
Umbrellas decorated some of the flower arrangements.
Photo: Dan Rest
The Ken Arlen Orchestra played in the grand ballroom.
The Ken Arlen Orchestra played in the grand ballroom.
Photo: Dan Rest
The ballroom's decor was inspired by Peninsula properties in New York and Beverly Hills. A buffet area offered foie gras, caviar, and Chicago deep-dish pizza.
The ballroom's decor was inspired by Peninsula properties in New York and Beverly Hills. A buffet area offered foie gras, caviar, and Chicago deep-dish pizza.
Photo: Dan Rest
Avenues restaurant became 'Le Rouge' nightclub for the evening, to celebrate the hotel's soon-to-open Paris property.
Avenues restaurant became "Le Rouge" nightclub for the evening, to celebrate the hotel's soon-to-open Paris property.
Photo: Dan Rest
Because the Peninsula Paris doesn't open until 2013, the Parisian nightclub was meant to have a slightly futuristic look filled with sleek white fixtures and blue lights.
Because the Peninsula Paris doesn't open until 2013, the Parisian nightclub was meant to have a slightly futuristic look filled with sleek white fixtures and blue lights.
Photo: Dan Rest
The bar became a temporary blues club with drink service and entertainment from singer Lonnie Brooks.
The bar became a temporary blues club with drink service and entertainment from singer Lonnie Brooks.
Photo: Dan Rest
Peking duck was one of the dishes offered in Shanghai Terrace.
Peking duck was one of the dishes offered in Shanghai Terrace.
Photo: Dan Rest
Guests lounged in red and black furniture at Shangai Terrace, where a dim sum buffet stayed open all night.
Guests lounged in red and black furniture at Shangai Terrace, where a dim sum buffet stayed open all night.
Photo: Dan Rest
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