BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Catering & Design
  2. Event Design & Decor

2001-2011: Whitney Museum’s Rotating Cast of Top Event Designers

Anna Sekula
August 30, 2011

From a 200-foot-long meadow of plants adorning an entire wall to neon tabletop centerpieces created by artist Richard Tuttle, there’s never been a dull decor statement at the fall benefit hosted by the Whitney Museum of American Art. That’s largely due to the fact that the responsibility for the event’s design has changed hands many times. Indeed, some of the industry’s biggest designers have masterminded the look of the art institution’s big fund-raiser, more often than not drawing inspiration from an artist or current exhibition to transform one of its floors.

E21067479x320
Photo: Alison Zavos for BizBash
Whitney Fall Gala: 2001
Whitney Fall Gala: 2001

David Beahm helmed the design, building a circus concept based on Alexander Calder’s “Calder’s Circus” sculptures. A tented tunnel lined with boxes of animal crackers marked the event’s entrance. In a clear tent in the patio, strands of red, blue, and yellow lights wrapped poles.

Photo: BizBash
Whitney Fall Gala: 2002
Whitney Fall Gala: 2002

To embody the “Black, White & Whitney” theme of 2002, Colin Cowie fashioned a symmetrical half-black, half-white room, using carpeting, flowers, chair covers, and china to segregate the space.

Photo: BizBash
Whitney Fall Gala: 2003
Whitney Fall Gala: 2003

Colin Cowie chose an all-red palette.

Photo: BizBash
Whitney Fall Gala: 2003
Whitney Fall Gala: 2003

Cowie's design even spelled out the concept with giant, carnation-covered letters.

Photo: BizBash
Whitney Fall Gala: 2004
Whitney Fall Gala: 2004

The gala was flower-free under Gill Hockett’s direction, which took a minimalist tone, save for a brightly colored mural by art collective Assume Vivid Astro Focus.

Photo: BizBash
Whitney Fall Gala: 2005
Whitney Fall Gala: 2005

Incorporated into Gill Hockett’s design were tall swirling ribbons of blue neon light, dramatic centerpieces created by artist Richard Tuttle. To match this, the invitations specified guests dress in the Pantone Matching System color blue 630.

Photo: Arlene Sandler/Lensgirl
Whitney Fall Gala: 2006
Whitney Fall Gala: 2006

In reference to the Whitney’s “Picasso and American Art” exhibit, Antony Todd bedecked the dining room’s walls with quotes from American artists about the legendary Spanish painter, a striking look that employed various fonts, sizes, and colors.

Photo: Nicole Villamora for BizBash
Whitney Fall Gala: 2007
Whitney Fall Gala: 2007

Geoff Howell designed and produced the gala honoring Chuck Close, filling the museum galleries with the artist’s large black-and-white tapestries and using texture and shades of gray to balance out the rest of the room.

Photo: Alison Zavos for BizBash
Whitney Fall Gala: 2007
Whitney Fall Gala: 2007

Crumpled curtains of metal mesh and mirror-topped tables gave the decor a reflective quality.

Photo: Alison Zavos for BizBash
Whitney Fall Gala: 2008
Whitney Fall Gala: 2008

Taking his cue from artist Yayoi Kusama’s mirrored infinity boxes and the gala’s “Past, Present, and Future” title, David Stark created the illusion of infinite space by lining the walls of the dining area with purple-hued mirrors.

Photo: Keith Sirchio for BizBash
Whitney Fall Gala: 2008
Whitney Fall Gala: 2008

Floral arrangements were replaced with glowing light boxes filled with slide sheets and colored gel squares, and artist Beth Campbell created an installation in the lobby that used light and mirrors.

Photo: Keith Sirchio for BizBash
Whitney Fall Gala: 2009
Whitney Fall Gala: 2009

Bronson van Wyck transformed a blank gallery wall into a screen of greenery with thousands of pounds of ferns, mosses, grasses, and leaves.

Photo: Alice & Chris for BizBash
Whitney Fall Gala: 2009
Whitney Fall Gala: 2009

To complement the fuchsia centerpieces of orchids, garden roses, dahlias, and ranunculus, gaps in the Garden of Eden-inspired wall revealed silver, gold, bronze, pink, and platinum mirrors that reflected the scene.

Photo: Alice & Chris for BizBash
Whitney Fall Gala: 2010
Whitney Fall Gala: 2010

Once again produced by van Wyck, the gala offered a crisp, all-white aesthetic, which, in the dining room, was punctuated by projections of video from new-media artist C.E.B. Reas. The colorful imagery shone on 16 custom-matted screens hung from the ceiling of the museum’s third-floor galleries.

Photo: Alice & Chris for BizBash
Whitney Fall Gala: 2010
Whitney Fall Gala: 2010

Guests at the post-dinner reception experienced "Engine 26," a digital painting project by Daniel Hirschmann commissioned by gala sponsor AOL.

Photo: Alice & Chris for BizBash
Latest in Event Design & Decor
'Choose a location where you can offer respite for guests—whether that’s shade elements, indoor-outdoor flow, or partial coverage,' Carlisi suggests. 'It’s all about asking: How many options do we have, and how many ways can we use the space creatively?”
Event Design & Decor
7 Smart Ways to Beat the Heat at Outdoor Events
Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
Event Design & Decor
Inside Rosé Day LA: How This Luxe Lifestyle Event Became a Must-Attend for Brands
Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
Event Design & Decor
Step Right Up: 10 Carnival Decor Ideas That Balance Whimsy and Elegance
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Related Stories
The purple-hued Whitney gala dinner
Event Design & Decor
Infinity and Beyond
For the Whitney museum’s annual gala, Bentley Meeker projected the title for this year’s event, Now Art Now, on the facade of the building in white lights.
Tabletop
Whitney Ball Is Blue and Bloomless
E21299sa
Event Design & Decor
BuskerBall Designer Conjures Big-Top Theme
E21253sa
Event Design & Decor
BizBash Chicago Event Style Awards Winners Include Steppenwolf Gala, JW Marriott
More in Event Design & Decor
Event Design & Decor
7 Smart Ways to Beat the Heat at Outdoor Events
Atlanta-based event designer Frank Carlisi shares pro tips for keeping guests cool, your food fresh, and the vibe polished when temps rise.
'Choose a location where you can offer respite for guests—whether that’s shade elements, indoor-outdoor flow, or partial coverage,' Carlisi suggests. 'It’s all about asking: How many options do we have, and how many ways can we use the space creatively?”
Event Design & Decor
Inside Rosé Day LA: How This Luxe Lifestyle Event Became a Must-Attend for Brands
From over-the-top floral displays to a skydiving stunt next to a Formula 1 car, here’s how Rosé Day LA continues to raise the bar for experiential design, sponsor integration, and strategic luxury.
Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
Event Design & Decor
Step Right Up: 10 Carnival Decor Ideas That Balance Whimsy and Elegance
Tackle this tried-and-true theme with decor ideas that walk the tightrope between fun and fashionable.
Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Event Design & Decor
Why Guests Wore Sneakers to This Black-Tie Gala
At the California Science Center’s 26th annual Discovery Ball, attendees enjoyed Dodger Dogs, danced on a basketball court, and raised paddles—or foam fingers—for a good cause.
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Event Design & Decor
8 Steal-Worthy Event Ideas BizBash Spotted on Instagram
Take a peek at Instagram photos full of wow-worthy event ideas to serve as inspiration for your next gathering.
Enso Creative
Most Popular
Experiential Marketing, Activations & Sponsorships
20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Event Design & Decor
7 Smart Ways to Beat the Heat at Outdoor Events
Experiential Marketing, Activations & Sponsorships
See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up
Experiential Marketing, Activations & Sponsorships
See Inside Fords Gin's Multisensory Experience at Rockefeller Center
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
The NYC food rescue organization hosted its yearly fundraising event, which featured a vibrant tropical theme inspired by lively cultural celebrations.
Projection mapping helped immerse guests into the theme.
Event Design & Decor
This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala
The Pasadena Playhouse celebrated its centennial with a bold, unconventional gala featuring immersive projection mapping and a surprise escrow announcement—all while shattering fundraising records.
While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”
Event Design & Decor
See Inside This Year’s Bright Blue Public Art Fund Party
The annual spring benefit maintained its playful energy with pingpong tables and ice cream bars.
Blue hues covered everything from the menus to decorative textiles to pingpong tabletops.
Event Design & Decor
Renowned Event Designer David Stark Breaks Down His Creative Process
What inspires one of the industry’s most creative minds? The chief creative officer of David Stark Design and Production walks us through the design rules he actually follows—and the ones he ignores.
For a Kiehl’s event, Stark turned larger-than-life calendula products into striking art pieces, which were overflowing with flowers as a nod to the brand's natural ingredients.
Event Design & Decor
12 Desert-Inspired Event Ideas From This Skincare Brand's Dreamy Influencer Trip
Native whisked 15 beauty editors to an Arizona resort to test how moisturizing its new products really are.
The welcome dinner took place at a communal table flecked with decor in desert-inspired hues. The Valley handled furniture rentals, while Let’s Bash provided tabletop rentals.
Event Design & Decor
See Inside HBO's Stunning 'The White Lotus' Premiere Event
HBO and UNBOXED GROUP transformed a Hollywood soundstage into a lush Thai resort for the HBO series' highly anticipated season three premiere.
'The umbrella ceiling was a visual highlight and one of our favorite design elements,' said UNBOXED GROUP's Kyle Absolom. 'It featured over 600 white umbrellas, backlit to create a soft glow in that area.'
Page 1 of 271
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.