BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Catering & Design
  2. Event Design & Decor

Whitney Art Party Puts Focus Back on Art With Live Installations

Rose Chevalier
June 7, 2012

Last night, the Whitney Museum of American Art's annual Art Party and auction returned to its long-time venue of choice—Skylight Soho—after two years at 82 Mercer. For this year's event, which drew an estimated 975 guests to the 18,000-square-foot gallery, organizers looked to keep the decor simple, focusing more on art.

Also new this year was a change in designer. After working with design firm Van Wyck & Van Wyck for the past four years, the Whitney's planning team brought MKG onboard to produce the event. "Since this year's event had a heavier focus on art, we wanted to go with MKG to match the minimalist aesthetic of [sponsors] Saks and Theory," said Jessica McCarthy, the Whitney's manager of special events.

For a streamlined look, producers embraced the blank space with a minimal color palette of black and white. At the main bar, black and white lanterns—in different patterns and sizes—hung from the ceiling. To add some color, lighting designer Bentley Meeker installed floor lamps with red and blue bulbs to wash the walls of the long corridor just outside the gallery. But perhaps the most talked-about elements of the night were the backdrops for the hallway's bars, illuminated displays created by the production team composed of hundreds of individual lightbulbs.

In another nod to this year's focus on art, the event included live performances by two artists: one titled "A Memorial for Taiwan," by Kalup Linzy, and another from Iona Rozeal Brown called "The Channeling Tree: The Forest Lies About You," which involved the live construction of a 10-foot-tall tree-like structure with branches.

Kalup Linzy, one of two artists performing for the night, presented his piece titled 'A Memorial for Taiwan.' Prior to the start of the event, and perhaps to build buzz among attendees, the stage was set up with a casket and floral arrangements for a funeral-like setting. A video projected on the wall displayed the artist acting out the character, Taiwan.
Kalup Linzy, one of two artists performing for the night, presented his piece titled "A Memorial for Taiwan." Prior to the start of the event, and perhaps to build buzz among attendees, the stage was set up with a casket and floral arrangements for a funeral-like setting. A video projected on the wall displayed the artist acting out the character, Taiwan.
Photo: Carolyn Curtis/BizBash
On Wednesday night, the Whitney Museum of American Art held its annual Art Party at the Skylight Soho.
On Wednesday night, the Whitney Museum of American Art held its annual Art Party at the Skylight Soho.
Photo: Carolyn Curtis/BizBash
To keep the focus on the art auction and performances, the decor was kept simple with a minimal palette of black and white.
To keep the focus on the art auction and performances, the decor was kept simple with a minimal palette of black and white.
Photo: Carolyn Curtis/BizBash
A streamlined, modern bar stood at the center of the room with an arrangement of black and white lanterns hanging overhead. Liquor sponsors Domaine Chandon and Belvedere offered cocktails, including the Summer Fling, a mix of Chandon brut sparkling and Belvedere pure vodka, with lemon juice and a dash of simple syrup.
A streamlined, modern bar stood at the center of the room with an arrangement of black and white lanterns hanging overhead. Liquor sponsors Domaine Chandon and Belvedere offered cocktails, including the Summer Fling, a mix of Chandon brut sparkling and Belvedere pure vodka, with lemon juice and a dash of simple syrup.
Photo: Carolyn Curtis/BizBash
Just outside the gallery, lighting designer Bentley Meeker illuminated the corridor walls with red and blue floor lamps.
Just outside the gallery, lighting designer Bentley Meeker illuminated the corridor walls with red and blue floor lamps.
Photo: Carolyn Curtis/BizBash
To add more color and match the red and blue lighting, MKG installed art-like wall displays of hundreds of individual lightbulbs behind two bars positioned at either end of the hallway.
To add more color and match the red and blue lighting, MKG installed art-like wall displays of hundreds of individual lightbulbs behind two bars positioned at either end of the hallway.
Photo: Carolyn Curtis/BizBash
Although not devised by the planning and production team, a display from Domaine Chandon of its new limited-edition American summer bottle matched the art-focused design.
Although not devised by the planning and production team, a display from Domaine Chandon of its new limited-edition American summer bottle matched the art-focused design.
Photo: Carolyn Curtis/BizBash
Latest in Event Design & Decor
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Event Design & Decor
Why Guests Wore Sneakers to This Black-Tie Gala
Enso Creative
Event Design & Decor
8 Steal-Worthy Event Ideas BizBash Spotted on Instagram
Projection mapping helped immerse guests into the theme.
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
Related Stories
E20748sa
Event Design & Decor
Whitney Museum Works Groundbreaking Theme for String of Related Events
'A massive, 'wow' bar display upon entering always makes the first party detail most memorable.'
Event Design & Decor
Themeing
Clear umbrellas and glittering beads hung from the ceiling in the spring area. The sound of falling rain played in the background.
Event Design & Decor
Ceiling Decor
E21367sa
Event Design & Decor
decor ideas
More in Event Design & Decor
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Event Design & Decor
Why Guests Wore Sneakers to This Black-Tie Gala
At the California Science Center’s 26th annual Discovery Ball, attendees enjoyed Dodger Dogs, danced on a basketball court, and raised paddles—or foam fingers—for a good cause.
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Event Design & Decor
8 Steal-Worthy Event Ideas BizBash Spotted on Instagram
Take a peek at Instagram photos full of wow-worthy event ideas to serve as inspiration for your next gathering.
Enso Creative
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
The NYC food rescue organization hosted its yearly fundraising event, which featured a vibrant tropical theme inspired by lively cultural celebrations.
Projection mapping helped immerse guests into the theme.
Event Design & Decor
This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala
The Pasadena Playhouse celebrated its centennial with a bold, unconventional gala featuring immersive projection mapping and a surprise escrow announcement—all while shattering fundraising records.
While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”
Event Design & Decor
See Inside This Year’s Bright Blue Public Art Fund Party
The annual spring benefit maintained its playful energy with pingpong tables and ice cream bars.
Blue hues covered everything from the menus to decorative textiles to pingpong tabletops.
Most Popular
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
Event Design & Decor
Renowned Event Designer David Stark Breaks Down His Creative Process
What inspires one of the industry’s most creative minds? The chief creative officer of David Stark Design and Production walks us through the design rules he actually follows—and the ones he ignores.
For a Kiehl’s event, Stark turned larger-than-life calendula products into striking art pieces, which were overflowing with flowers as a nod to the brand's natural ingredients.
Event Design & Decor
12 Desert-Inspired Event Ideas From This Skincare Brand's Dreamy Influencer Trip
Native whisked 15 beauty editors to an Arizona resort to test how moisturizing its new products really are.
The welcome dinner took place at a communal table flecked with decor in desert-inspired hues. The Valley handled furniture rentals, while Let’s Bash provided tabletop rentals.
Event Design & Decor
See Inside HBO's Stunning 'The White Lotus' Premiere Event
HBO and UNBOXED GROUP transformed a Hollywood soundstage into a lush Thai resort for the HBO series' highly anticipated season three premiere.
'The umbrella ceiling was a visual highlight and one of our favorite design elements,' said UNBOXED GROUP's Kyle Absolom. 'It featured over 600 white umbrellas, backlit to create a soft glow in that area.'
Event Design & Decor
10 Glam Stations That Stole the Spotlight at Events
Instead of a free water bottle or notebook, these activations send guests home with a glow-up.
It's no secret that glam stations are prevalent at music festivals. At Coachella 2024, Pinterest activated with a fashion and beauty experience called Manifest Station, produced by MKG. Inside, fans could get glowy beauty looks created by celebrity makeup artists from trend-inspired menus built through collaborative boards on Pinterest. Popular options included bold, colorful graphic liners; gemstones; pearls; and metallic stickers. See more: Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Event Design & Decor
Oscars 2025: Steal-Worthy Event Design Highlights From Hollywood's Biggest Week
Luxe neutral tones and structural elements reigned supreme in this year's event design, popping up at star-studded bashes from Vanity Fair, Universal, Searchlight, ESSENCE, and more.
Governors Ball
Event Design & Decor
17 Stunning (and Unique) Ways Events Have Immersed Guests in Nature
These innovative event designs used natural settings and elements to transport guests to breathtakingly beautiful environments—both indoors and out.
Guests at the viewing party enjoyed a seated meal under a canopy of lush leaves. Avenge Creative worked with vendors including Unmatched Lighting, Jackson Shrub Supply, Event Carpet Pros Inc., GifCube, Town & Country Event Rentals, and Stitch. See more: Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events
Page 1 of 271
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.