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  1. Catering & Design
  2. Event Design & Decor

9 Fresh Takes on Cliched Decor: New Streamers, Balloons, Ice Sculptures

Lauren Matthews
July 16, 2012

Designers have been surprising guests with modern takes on hackneyed party tropes.

Ice Sculptures
Ice Sculptures
At Discovery’s Frozen Planet premiere, ice penguins sat on the steps outside New York’s Alice Tully Hall.
Photo: Courtesy of Discovery Communications LLC
Streamers
Streamers
For the A.G.O. Massive Party fund-raiser in April, organizers hung sparkling streamers from the ceiling of the Toronto gallery space’s Baillie Court.
Photo: Emma McIntyre for BizBash
Streamers
Streamers
In honor of the 2012 Kids’ Choice Awards nominees, BOP and Tiger Beat hosted a gift lounge; GBK used colorful ribbons to divide the large ballroom space at the SLS Hotel in Los Angeles.
Photo: Courtesy of GBK
Streamers
Streamers
At the Cystic Fibrosis Foundation’s Breath of Life Gala in Washington in November, Chicka Chicka Boom Boom used streamers to divide the National Building Museum atrium into three spaces.
Photo: Neshan Naltchayan for BizBash
Balloons
Balloons
At an AOL event in New York in April, hors d’oeuvres by Pinch Food Design were presented on platters that hung from helium-filled balloons.
Photo: Phillip Angert
Balloons
Balloons
In January, the Walrus Foundation hosted a fund-raiser with travel-themed decor in Toronto, where Balloon Trix created centerpieces meant to resemble hot-air balloons.
Photo: Carla Warrilow/BizBash
Balloons
Balloons
At an Art Institute of Chicago gala in May, Kehoe Designs covered the ceiling of an all-white lounge area with hundreds of clear balloons.
Photo: Ryan Sjostrom
Ice Sculptures
Ice Sculptures
In January, Stella McCartney hosted a dinner in her SoHo store, where ice sculptures of iconic New York landmarks by Okamoto Studio served as centerpieces.
Photo: Joe Schildhorn/BFAnyc.com
Ice Sculptures
Ice Sculptures
At the Design Exchange Black and White gala in Toronto in November, an eight-foot ice wall by Iceculture spelled the museum’s abbreviation.
Photo: George Pimentel
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Guests (with the help of Okamoto Studio's crew) used hand tools and drills to make their mark on a glowing, seven-foot-tall ice wall, which can be constructed at events, celebrations, and weddings.
Event Design & Decor
16 Cool Ice Sculptures That Break the Mold
IFC hosted the season 3 premiere for Portlandia in New York in 2012, where the space was filled with ice sculptures and quirky centerpieces. The event's central installation was a 5½- by 5½-foot block of ice containing a frozen bike.
Event Design & Decor
The Weirdest Stuff We've Seen Frozen in Ice at Events
For a recent dessert display created by Chicago-based Sugar Chic Designs, Nicole Greene of Truffle Truffle contributed caramel chocolate-covered pretzels rolled in beer batter toffee and displayed in a cigar box.
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En Ville Event Design & Catering in Toronto created a picnic-themed display of fruit, bread, and cheese for a summer event.
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How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
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Why Guests Wore Sneakers to This Black-Tie Gala
At the California Science Center’s 26th annual Discovery Ball, attendees enjoyed Dodger Dogs, danced on a basketball court, and raised paddles—or foam fingers—for a good cause.
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
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Take a peek at Instagram photos full of wow-worthy event ideas to serve as inspiration for your next gathering.
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‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
The NYC food rescue organization hosted its yearly fundraising event, which featured a vibrant tropical theme inspired by lively cultural celebrations.
Projection mapping helped immerse guests into the theme.
Event Design & Decor
This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala
The Pasadena Playhouse celebrated its centennial with a bold, unconventional gala featuring immersive projection mapping and a surprise escrow announcement—all while shattering fundraising records.
While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”
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See Inside This Year’s Bright Blue Public Art Fund Party
The annual spring benefit maintained its playful energy with pingpong tables and ice cream bars.
Blue hues covered everything from the menus to decorative textiles to pingpong tabletops.
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For a Kiehl’s event, Stark turned larger-than-life calendula products into striking art pieces, which were overflowing with flowers as a nod to the brand's natural ingredients.
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12 Desert-Inspired Event Ideas From This Skincare Brand's Dreamy Influencer Trip
Native whisked 15 beauty editors to an Arizona resort to test how moisturizing its new products really are.
The welcome dinner took place at a communal table flecked with decor in desert-inspired hues. The Valley handled furniture rentals, while Let’s Bash provided tabletop rentals.
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See Inside HBO's Stunning 'The White Lotus' Premiere Event
HBO and UNBOXED GROUP transformed a Hollywood soundstage into a lush Thai resort for the HBO series' highly anticipated season three premiere.
'The umbrella ceiling was a visual highlight and one of our favorite design elements,' said UNBOXED GROUP's Kyle Absolom. 'It featured over 600 white umbrellas, backlit to create a soft glow in that area.'
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10 Glam Stations That Stole the Spotlight at Events
Instead of a free water bottle or notebook, these activations send guests home with a glow-up.
It's no secret that glam stations are prevalent at music festivals. At Coachella 2024, Pinterest activated with a fashion and beauty experience called Manifest Station, produced by MKG. Inside, fans could get glowy beauty looks created by celebrity makeup artists from trend-inspired menus built through collaborative boards on Pinterest. Popular options included bold, colorful graphic liners; gemstones; pearls; and metallic stickers. See more: Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
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Oscars 2025: Steal-Worthy Event Design Highlights From Hollywood's Biggest Week
Luxe neutral tones and structural elements reigned supreme in this year's event design, popping up at star-studded bashes from Vanity Fair, Universal, Searchlight, ESSENCE, and more.
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These innovative event designs used natural settings and elements to transport guests to breathtakingly beautiful environments—both indoors and out.
Guests at the viewing party enjoyed a seated meal under a canopy of lush leaves. Avenge Creative worked with vendors including Unmatched Lighting, Jackson Shrub Supply, Event Carpet Pros Inc., GifCube, Town & Country Event Rentals, and Stitch. See more: Golden Globes 2025: See Inside the Award Show, Plus How the Wildfires Are Affecting Other Hollywood Events
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