10 Best Ideas of the Week: Futuristic Arrivals Carpet at 'Total Recall' Premiere, Toyota Prius Family Playground, Shark Theme at Discovery Party

The English chocolate maker (and official treat provider of the London Olympic games) set up three inflatable domes in Hyde Park as part of British Telecom’s “London Live” activation. Inside the temporary exhibit, visitors could sample products, play games, have their photos taken, and pen a message to Olympic athletes.

Total Recall premiered August 1 at Grauman's Chinese Theatre in Los Angeles with a splashy, props-heavy arrivals setup overseen by Sony Pictures Worldwide Marketing & Distribution senior vice president of special events Alison Bossert and produced by 15/40 Productions. The arrivals-carpet design incorporated a hovercraft from the film as well as four models dressed in costume as 'New Asian Federal Police Officers' positioned on raised platforms along the step-and-repeat wall as if to stand guard over the pomp. The backdrop walls incorporated a pattern seen in the design of a setting in the film known as 'the Fall,' a transport system that runs through the middle of the planet connecting the two habitable areas left on Earth and where the final battle scene of the movie plays out. The black carpet also bore an inlaid logo of the movie's title.

Guests could refresh themselves with lemonade and ice tea on tap from Mary Giuliani Catering & Events at a David Lynch Foundation event August 4 in East Hampton. The event, which Twenty Three Layers planned and produced, drew 200 people and focused on bringing awareness to transcendental meditation.

Music fans at Lollapalooza often send beach balls bouncing through the crowds during concerts. Uber took advantage of the festival hobby by doling out balls splashed with the company logo and a special event hashtag.

C3 Presents' music festival, now in its 21st year, drew about 90,000 guests a day to Chicago's Grant Park from August 3 to 5. On festival grounds, the Adidas Originals Black Top let guests watch professional skateboarders in action (and, of course, wearing Adidas gear). The activation also let guests snap photos and enter to win giveaways.

The Toyota Prius Family Playground was filled with games, including a human-powered prize wheel that had guests run to win gifts from the automaker. The most talked-about aspect of the activation was the "Whac-a-Hipster" game, which let guests use a soft mallet to smack little pop-up heads decorated with stylized mustaches and glasses.

To mark the 25th anniversary of Shark Week, Discovery hosted an event August 2 that put sharks in the pool of the Beverly Hilton. The scary fish weren't real, of course, but rather convincing projections devised by the planning and production team. The evening affair was overseen by Discovery Communications vice president for global events and brand activation Jeff Kaplan, who worked Event Eleven on the production.

This summer Fox has been promoting its comedy New Girl with a 19-city bus tour across the United States. The New Girl True American Summer Bus Tour, produced by Hadley Media, stopped in Las Vegas August 4-5 and offered fans the chance to watch videos, play games, win prizes and receive T-shirts made onsite with the show's catch phrases and logos. A social media component involved fans reenacting the show’s opening theme song segment and sharing it on the tour Facebook fan page. The tour wraps up next month in Seattle.

As a tie-in to its mom-centric Olympic campaign, Procter & Gamble’s activation for the London Olympics is a 65,000-square-foot “home away from home” for the mothers of competing athletes. Among the amenities is a Pampers playground and childcare center.

Visitors to Acer's Olympic Park pavilion receive smartcards to create a personal avatar and collect points from the various stations inside. One area, the "Fast, Faster, Fastest" challenge, has participants using Acer's Iconia A510 tablet to control their player on a project race track.