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  1. Catering & Design
  2. Event Design & Decor

Bookish Decor Sets Literary Tone at Toronto Gala

Books and a black-and-white color scheme added a literary feel to this year's Walrus Gala.

Amanda Scriver
February 5, 2014

On January 23, the Walrus Foundation—the nonprofit behind magazine The Walrus—hosted its annual gala at the Fermenting Cellar. With a "Literary Life" theme, the evening drew a sold-out crowd of 420 guests and explored the art of storytelling.

"The Walrus is known as one of Canada's premier destinations for thoughtful, intelligent writing [in] fiction, poetry, memoir, and journalism. Because of that, and because our supporters include many of the country's finest writers, the 'Literary Life' was a natural [theme]," said David Leonard, the foundation's manager of events and special projects. "It let us embrace text in a fun way and allowed us to [celebrate] the 10-year history of The Walrus magazine as well as [our] writer supporters."

Decor included what Leonard described as "the literary life sculptures," which were commissioned from Toronto artist Kalpna Patel. Each table held a stack of books with handmade paper covers topped with what Patel referred to as "exploding books"—pieces that had pop-up letters carved from the pages that spelled out titles of iconic Canadian novels or sponsors' names.

At each place setting, guests found a takeaway notebook from sponsor Moleskin. "We wanted a gift for our guests that was usable, and more than a branded throwaway," Leonard said. "With the theme focusing on living the literary life, what better gift than a blank notebook for our guests to write in?" The books were personalized by the magazine's staff: its art director created a black-and-white band for the book that tied into the event's color scheme, and other staffers finished the books by embossing them with one word of a quotation from author and new Nobel laureate Alice Munro.

To recognize other sponsors, Blue Ant Media created a unique video. As the foundation's executive director typed out "thank you" on a vintage typewriter at the podium, sponsor names appeared on screen and typewriter sound effects filled the room.

The event also included a silent auction that focused on Canadian travel, art, and books. Lots included artworks from Jeff Molloy and Edward Burtynsky plus literary-inspired trips from partners like Air Canada. The gala raised $443,000, the highest amount in six years.

Some of the books had pop-out letters that spelled out sponsors' names or titles of iconic Canadian books.
Some of the books had pop-out letters that spelled out sponsors' names or titles of iconic Canadian books.
Photo: Tom Sandler Photography
In keeping with the literary theme, tabletop decor included books created by Toronto artist Kalpna Patel. The books had pages that were artfully folded and glued together.
In keeping with the literary theme, tabletop decor included books created by Toronto artist Kalpna Patel. The books had pages that were artfully folded and glued together.
Photo: Tom Sandler Photography
The black-and-white color scheme carried over into decor elements such as festive cocktail straws. The evening's signature drink was called 'the Diviner,' named after a novel by Margaret Laurence.
The black-and-white color scheme carried over into decor elements such as festive cocktail straws. The evening's signature drink was called "the Diviner," named after a novel by Margaret Laurence.
Photo: Tom Sandler Photography
The magazine's tusked logo appeared in lights throughout the event.
The magazine's tusked logo appeared in lights throughout the event.
Photo: Tom Sandler Photography
Blue Ant Media created a video that acknowledged sponsors in typewriter font.
Blue Ant Media created a video that acknowledged sponsors in typewriter font.
Photo: Tom Sandler Photography
Sponsor Moleskin provided gifts, which guests found at each place setting.
Sponsor Moleskin provided gifts, which guests found at each place setting.
Photo: Courtesy of The Walrus Foundation
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