On January 29, Dermalogica Canada hosted a breakfast for beauty bloggers and editors at Epitome Pictures on the set of Degrassi High. The event launched the new skincare line Clear Start, which is designed for teenage and young-adult skin. Accordingly, the breakfast took on a theme that brought guests back to their high school years—for some, the peak years of acne. In addition to choosing a host venue that underscored the school-days theme, planners took it one step farther by infusing the event with prom-style decor and props (and yes, guests got corsages.) Here's a peek inside the throwback happening.
Colorful bunting and twinkle lights hung overhead, giving the space a prom-inspired look. Bunches of blue and white balloons were scattered throughout the space.
Photo: Stefania Yarhi
Bloggers and beauty editors sat at long tables facing the stage, where a presentation was held. Press materials were contained in bright blue folders that resembled school supplies.
Photo: Stefania Yarhi
Samples of the product were displayed on cafeteria tables.
Photo: Stefania Yarhi
Guests had skincare consultations at cosmetic counters that were set up on site. Along one wall, open lockers were dressed up with magazine clippings and product samples, and hanging banners advertised the new products.
Photo: Stefania Yarhi
The prom theme was underscored with brightly colored corsages, which guests pinned on to get into the spirit of the event. Jackie-O provided the flowers.
Photo: Stefania Yarhi
Cling-on logos appeared on trophy cases.
Photo: Stefania Yarhi
Parts and Labour provided the buffet-style bites, which included miniature breakfast sandwiches on tiered silver trays.
Photo: Stefania Yarhi
