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  1. Catering & Design
  2. Event Design & Decor

Benefit Spells Out Mission With Wordy Decor

The Trust for the National Mall drew attention to its preservation efforts by using oversize letters to spell out the names of the park's iconic monuments at its annual benefit luncheon.

Beth Kormanik
June 11, 2014

Raising money to restore the National Mall, the Trust for the National Mall hosted its seventh annual benefit luncheon on May 1. Held in a tent on the mall, some 1,000 guests gathered for the event, which spelled out the nonprofit's mission—literally—with decor that featured names of the monuments located on the mall and significant events held there cut out in oversize letters and suspended from the ceiling.

Design Foundry created the panels, and Linder & Associates produced the event, which included a reception followed by a seated luncheon from Design Cuisine.

The event featured Interior Secretary Sally Jewell, who noted the need for private donations to support the two-mile stretch of land from the U.S. Capitol to the Lincoln Memorial. More than 25 million people visit the mall annually, making it the nation's most-visited national park. The event raised about $1.5 million toward the trust's long-term goal of $350 million.

The names of the monuments on the National Mall as well as significant events held there were rendered in oversize letters and suspended from the tent ceiling. Design Foundry created the pieces.
The names of the monuments on the National Mall as well as significant events held there were rendered in oversize letters and suspended from the tent ceiling. Design Foundry created the pieces.
Photo: Tony Powell
A stylized rendition of the Washington Monument was featured on the lectern, where Trust president Caroline Cunningham delivered remarks. The monument reopened last month after nearly three years of repairs needed to fix damage from an earthquake. A blueprint-style map of the mall formed the backdrop for the stage.
A stylized rendition of the Washington Monument was featured on the lectern, where Trust president Caroline Cunningham delivered remarks. The monument reopened last month after nearly three years of repairs needed to fix damage from an earthquake. A blueprint-style map of the mall formed the backdrop for the stage.
Photo: Tony Powell
Design Cuisine catered the event and DC Rental provided the tabletop rentals. The luncheon menu included passed hors d'oeuvres and specialty cocktails followed by a plated first course of seared scallops and entrée of Angus tenderloin with wild mushroom barley, fresh peas, and arugula and heirloom tomato salad. Dessert was a basil panna cotta.
Design Cuisine catered the event and DC Rental provided the tabletop rentals. The luncheon menu included passed hors d'oeuvres and specialty cocktails followed by a plated first course of seared scallops and entrée of Angus tenderloin with wild mushroom barley, fresh peas, and arugula and heirloom tomato salad. Dessert was a basil panna cotta.
Photo: Tony Powell
The invitation requested that guests wear 'spring hats' for the occasion.
The invitation requested that guests wear "spring hats" for the occasion.
Photo: Tony Powell
Trust for the National Mall chairman Chip Akridge was honored for his work founding the organization; he received a glass replica of the Washington Monument.
Trust for the National Mall chairman Chip Akridge was honored for his work founding the organization; he received a glass replica of the Washington Monument.
Photo: Tony Powell
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