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  1. Catering & Design
  2. Event Design & Decor

How People Watching Became Art at the High Line Spring Benefit

The annual fund-raiser presented a classic picnic in the park, complete with sunbathers and striped blankets.

Michele Laufik
June 2, 2015

The space known as Pier 36 Basketball City along the East River in Manhattan recently scored a few new baskets—of the picnic variety—for the Friends of the High Line's spring benefit, held May 20.

Taking inspiration from a beautiful spring day in the park, event designer David Stark aimed to bring nature indoors, but didn't want to completely hide the gritty bones of the venue.

"It's a big space. We didn't want to pretend that it wasn't the kind of industrial space that it was," Stark explained. "I wanted there to be a simplicity where it just seemed like it magically happened, and not feel like it was overwrought. It's a transformation at first, but it's not the kind of transformation where we're turning it into something else."

White lanterns were strung across the ceiling, mingling with the structural beams of the building, while sheer drapes helped contain and separate the dining space from the entrance area and kitchen. The idea echoed the vibe of the High Line itself, which also proudly displays its industrial roots, including exposed railroad tracks. Stark said that he wanted to evoke the feeling of what it's like to be on the High Line, but ultimately didn't want to recreate the park, which now operates from Gansevoort Street to West 34th Street. A combination of unpotted birches, redwoods, and other trees, which were selected from the city's street tree list, dotted the cocktail and dining areas.

To play up the night's theme of "See and Be Seen," the picnic setting featured creative art installations with models and actors in grassy tableaux, reading, eating, and sunning themselves. "Not only do you enjoy the High Line when you're on it but it's almost like a runway or fashion show," Stark said. "It's about everything that you see, and it's also about being seen, so we wanted to create that a little bit here."

For dinner, Bite Food served family-style dishes including asparagus and burrata with fried baby artichokes and fiddlehead ferns, grilled flank steak with charred radicchio and marsala mushrooms, and shaved black kale with hen-of-the-woods. For dessert, ginger gelato sandwiches and rhubarb pies completed the summery meal.

The organization's co-founder and president, Joshua David; Susan Sarandon; Michael Phillips, Matt Bronfman, and Christoph Kahl of Jamestown real estate company; and Mario Carbone, Rich Torrisi, and Jeff Zalaznick of Major Food Group were honored at the annual fund-raiser. Sandra Bernhard served as the M.C. The benefit raised more than $3 million, which helps support the maintenance and operation of the public park.

A large grassy tableau, featuring actors reading, picnicking, and sunning themselves, separated the cocktail section from the dining area.
A large grassy tableau, featuring actors reading, picnicking, and sunning themselves, separated the cocktail section from the dining area.
Photo: Cornelia Stiles/BizBash
The mirror suspended above the installation allowed guests to see a clear shot of the action.
The mirror suspended above the installation allowed guests to see a clear shot of the action.
Photo: Cornelia Stiles/BizBash
A combination of unpotted birches, redwoods, and other trees dotted the cocktail area, which also featured another picnic scene in the center of the bar. The greenery was donated to community gardens and local parks following the event.
A combination of unpotted birches, redwoods, and other trees dotted the cocktail area, which also featured another picnic scene in the center of the bar. The greenery was donated to community gardens and local parks following the event.
Photo: Cornelia Stiles/BizBash
The eye-catching image on the program's cover, which was shot by photographer Timothy Schenck, was also projected on video screens throughout the space and illustrated the theme of the night—'See and Be Seen.'
The eye-catching image on the program's cover, which was shot by photographer Timothy Schenck, was also projected on video screens throughout the space and illustrated the theme of the night—"See and Be Seen."
Photo: Cornelia Stiles/BizBash
Large white lanterns were strung across the ceiling of Pier 36, also known as Basketball City.
Large white lanterns were strung across the ceiling of Pier 36, also known as Basketball City.
Photo: Cornelia Stiles/BizBash
Neutral-colored tablecloths and linens added to the elegant garden setting.
Neutral-colored tablecloths and linens added to the elegant garden setting.
Photo: Cornelia Stiles/BizBash
Pale wooden risers on the dining tables held platters for the family-style food service.
Pale wooden risers on the dining tables held platters for the family-style food service.
Photo: Cornelia Stiles/BizBash
Bowls of bright crudites including spring asparagus, baby carrots, and radishes provided vibrant pops of color against the neutral decor palette.
Bowls of bright crudites including spring asparagus, baby carrots, and radishes provided vibrant pops of color against the neutral decor palette.
Photo: Cornelia Stiles/BizBash
Guests sipped on 'Spring Spritz' cocktails, which contained prosecco, Aperol, tart strawberry shrub, and soda. Cocktails took place both inside and outside of Pier 36, which overlooks the Manhattan and Brooklyn Bridges. 'You don't need [decor] when you have the East River and the Brooklyn Bridge as your decor,' Stark said of the sparse outdoor area.
Guests sipped on "Spring Spritz" cocktails, which contained prosecco, Aperol, tart strawberry shrub, and soda. Cocktails took place both inside and outside of Pier 36, which overlooks the Manhattan and Brooklyn Bridges. "You don't need [decor] when you have the East River and the Brooklyn Bridge as your decor," Stark said of the sparse outdoor area.
Photo: Cornelia Stiles/BizBash
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