After studying marketing, Velarde founded Miami-based event design and production agency Triton Productions in 2000. Focusing mainly on corporate and brand events, Velarde and his team design as many as 45 events a year for clients including HBO, Dom Perignon, and ESPN. The latter’s College Football National Championship Tailgate featured a four-sided LED screen as an immersive way to broadcast ESPN’s feed.
On his design style: “From a spatial design point of view, I pay special attention to balance and symmetry to create flow. For color palette and to create contrast, I never use more than two colors. My signature aesthetic is to combine fine details to create an overwhelmingly powerful and memorable effect.”
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