Ira Levy, president of New York-based Levy NYC Design & Production (@levynyc), combines artistic lighting designs with seamless installation and cutting-edge technology to create innovative products like motion-triggered projections. His company handles a variety of corporate and social events, from product launches to private weddings and intimate dinners. The award-winning lighting designer also co-founded the New York Festival of Light.
On the future of event design: “Technology will continue to drive most installations. People have a hunger for things they cannot figure out or understand. It is our job as visionaries to keep people guessing how the magic is being created.”
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For the launch party for Tiffany & Co.’s Paper Flowers collection, which was held in May at its flagship store and other locations around New York, Levy handled the lighting, audio, and video across multiple rooms on five floors, where props painted in the iconic Tiffany blue color were arranged.
Photo: Courtesy of Levy NYC Design & Production
Ira Levy
Photo: Courtesy of Levy NYC Design & Production
