This week's roundup includes a futuristic bounce house at the Arrivals and Dyson pop-up store in New York; painted hotel room doors for Breast Cancer Awareness Month at the Viceroy Chicago; a Liberty Bell topiary at the #FourSeasonsPopDown in Philadelphia; and Blue Apron's New York-theme culinary experience at the New York City Wine & Food Festival.
Online outerwear retailer the Arrivals partnered with Dyson to open an interactive, futuristic retail store on October 13 at a vacant space in New York. The pop-ups main activation was an installation that combined a bounce house and a wind tunnel, where 30 Dyson Supersonic hair dryers propelled 13 liters of air per second, enough to keep a coat afloat. Lotte van Velzen led the design and build of the space.
Almond brand Blue Diamond took over a townhouse in New York’s Gramercy Park on October 10 for a daylong event that offered holiday entertaining tips, recipes, holiday-theme activities, and sneak peeks of future products. The townhouse featured a Christmas tree created with wood that displayed Blue Diamond products. The brand partnered with CCGroup to produce and design the pop-up.
A branded wall showed guests how to use Blue Diamond products as stocking stuffers.
For Breast Cancer Awareness Month, Viceroy Chicago hotel launched a monthlong exhibit that tapped eight local artists to design and paint a guest room door on the hotel’s fifth floor with an image inspired by their interpretation of the fight against breast cancer. Artist Alma Dominguez created a fighter for room 512. A portion of the revenue from each room booked on the floor throughout October will be donated to the Lynn Sage Cancer Research Foundation.
The second edition of the hospitality company's immersive brand experience took place in September at multiple locations in Philadelphia. At an invite-only event, which was held at BOK in the city's Passyunk neighborhood, an entryway featured a topiary Liberty Bell. Flowers were handled by Jeff Leatham.
Lasheeda Perry of the Four Seasons Hotel Atlanta created an “xoxo” graham cracker dessert that was inspired by the City of Brotherly Love.
A massive frame of red roses sat next to the famous Rocky statue at the Philadelphia Museum of Art.
The 11th annual New York City Wine & Food Festival took place October 11 to 14. At rooftop events on Pier 92 throughout the weekend, Capital One served what may have been the festival’s most Instagrammable treat: the Cloud Cone. The dessert consisted of an ice cream cone wrapped in blue or pink cotton candy, with a choice of toppings. Attendees could take pictures of their cone in a Capital One-branded box. The cotton candy was wrapped by Spin Spun All Natural Confections. IMG Live produced the activation.
Blue Apron hosted Blue York City, an immersive culinary experience at the Grand Tasting, which paid homage to three New York neighborhoods: Little Italy and St. Mark’s Place in Manhattan and Sunset Park in Brooklyn. At the St. Mark’s Place station, guests were served “Yuzu-ade,” lemonade made with the Japanese citrus fruit yuzu. Guests could also enjoy fontina and ricotta calzones from the Little Italy station and pork and chorizo tacos from the Sunset Park station. The activation was produced by Civic Entertainment Group and Rebel & Rogue.
American Airlines had an activation inspired by its luxury Flagship lounges at the Grand Tasting. The lounge, which was produced by Geometry Global, invited attendees to garnish their own cocktails at a garnish station.
