Jessica Simpson makes it too easy for her doubters. First, she flaunts her bodily functions and questionable I.Q. on national television. Next, she launches Dessert, a line of scented, flavored beauty products available exclusively at Sephora that are more suitable for a bordello than a nice Southern girl's boudoir. (Whipped body cream with candy sprinkles, anyone?) But say what you will about the busty blonde. Tony Berger and the Strategic Group put together a launch party for her Dessert line at Marquee that was overtly sexual and smart.
For Randi Shinder, president of Dessert Beauty and Dlish Fragrance, Strategic created highly stylized decor that advanced the brand's sassy feminine personality and exploited its sensory and visual appeal with pink and black silk fabrics and branded pillows, marabou globes, shiny pink walls, an abundance of pink roses and a pink carpet for arrivals. Joan Steinberg and Match Catering and Eventstyles presented desserts like skewered chocolate chip cookies, cupcakes and watermelon smoothies alongside pink jelly beans or marshmallows, or on trays wrapped with pink boas. Servers' black T-shirts asked, "Want a taste?" in pink script. Call it one more over-the-top touch for an over-the-top hostess.
—Alesandra Dubin
Photos by Jeff Thomas/www.imagecapture.biz
For Randi Shinder, president of Dessert Beauty and Dlish Fragrance, Strategic created highly stylized decor that advanced the brand's sassy feminine personality and exploited its sensory and visual appeal with pink and black silk fabrics and branded pillows, marabou globes, shiny pink walls, an abundance of pink roses and a pink carpet for arrivals. Joan Steinberg and Match Catering and Eventstyles presented desserts like skewered chocolate chip cookies, cupcakes and watermelon smoothies alongside pink jelly beans or marshmallows, or on trays wrapped with pink boas. Servers' black T-shirts asked, "Want a taste?" in pink script. Call it one more over-the-top touch for an over-the-top hostess.
—Alesandra Dubin
Photos by Jeff Thomas/www.imagecapture.biz
Hostess Jessica Simpson arrived at the launch party for her Dessert beauty line at Marquee on a pink carpet.
The Strategic Group created girly, pink decor including pink roses and branded pillows.
Match Catering and Eventstyles' Dessert-inspired menu included watermelon smoothies served on boa-wrapped trays.
Match served desserts like cupcakes alongside pink jelly beans.
