Discovery Woos Advertisers with Bikes and Cats

Discovery Channel Canada celebrated its 10th anniversary with a luncheon at Lucid. "We always choose venues in the downtown core, because that's where our clients work," said the Discovery Channel's Chad Beamish. "But we've never done anything in a nightclub setting before, so we wanted something new and fresh with fun lighting. It worked out pretty well for us."
To highlight the diversity of the channel's documentary content, Beamish brought in live animals, including a panther and a bobcat from Bowmanville Zoological Park, and three chopper motorcycles from Kahuna Cycle.

Guests included sales clients, media buyers, media planners from advertising agencies, and direct advertisers. Chair-man Mills decorated the space with a beautiful display of long white sheer drapes.

The luncheon began with VideoScope's 20-minute presentation of upcoming Discovery Channel programming. Gourmet Cuisine Full Service Catering's finger-food-style buffet featured make-it-yourself fajitas, a condiment station, and a hoagie station. Drinks and coffee were served along the bar. The food was displayed with an array of large banana leaves and greenery.

—Kavita Gosyne