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  1. Catering & Design
  2. Food Trends

V.I.P. Treatment

For its 22nd annual summer party, AIDS Project Los Angeles got rid of V.I.P. and general-admission distinctions, giving every guest an all-access evening.

Rosalba Curiel
August 15, 2007
AIDS Project Los Angeles adopted a new all-V.I.P. format for its annual summer party on August 4, allowing all guests equal access to the event’s attractions for the first time in its 22-year history. Whereas in the past, general-admission attendees only had access to areas like sponsor KBIG’s concert stage and a silent auction, this year they were free to roam the party’s new venue, the Lot (the event was previously held at Paramount), where they could tap into a casino, a dance party, and multiple buffets created by the Lot’s exclusive catering service, Global Cuisine.

As a draw for guests who had attended the event as V.I.P.s before, AIDS Project organizers had Global Cuisine create more upscale and substantial buffet selections than in the past (where appetizer-like portions had been the norm), including indulgent sushi spreads. “We obviously wanted to keep our loyal donors, but also try to bring some of the general-admission guests into the experience,” said David Coscia, the nonprofit’s new event director.

Coscia, who was three weeks into his new position at the time of the summer party, was mainly there in a supervisory capacity, making sure “nothing was falling through the cracks,” while development associate Madonna Cacciatore oversaw the bulk of the production. Cacciatore added to the event’s traditional headlining musical acts—this year saw Thelma Houston and Tiffany hit the KBIG stage—with first-time summer party performers Eye of Newt Circus aerialists, who entertained with mid-air stunts, including a saucy trapeze striptease, which left one aerialist in nothing but a bright red Speedo at the end of his performance.

Scantily clad male entertainers also made appearances at a Showtime-sponsored dance party, collecting tips in jars as they danced in their underwear atop podiums. Showtime’s Brad Setting turned to Wendy Creed of Wendy Creed Productions, who used bright lights, disco balls, and even a few shag carpets to convert an empty 8,000-square-foot soundstage into a nightclub-like environment.

Guests reveled amid a colorfully lit playground that included an illuminated dance floor with moving lights, a 33-foot soft LED drape backdrop to the central bar that showed morphing patterns throughout the night, and the glowing bases of elevated lounge areas, which were trimmed in color-changing LED tubes.

Underwear-clad male models danced atop podiums at the Showtime-sponsored dance club at APLA's summer party.
Underwear-clad male models danced atop podiums at the Showtime-sponsored dance club at APLA's summer party.
Photo: Silvia Mautner
Guests perused rows of silent-auction tables that lined pathways.
Guests perused rows of silent-auction tables that lined pathways.
Photo: Jenn Kennedy/Kennedypix.com
An Eye of Newt aerialist stripped during his trapeze act.
An Eye of Newt aerialist stripped during his trapeze act.
Photo: Jenn Kennedy/Kennedypix.com
Hollywood Park took over the Lot's on-site restuarant with casino-style games.
Hollywood Park took over the Lot's on-site restuarant with casino-style games.
Photo: Jenn Kennedy/Kennedypix.com
Eye of Newt troupe members circulated the Lot on stilts.
Eye of Newt troupe members circulated the Lot on stilts.
Photo: Jenn Kennedy/Kennedypix.com
Underwear-clad male models danced atop podiums throughout the night in the Showtime-sponsored dance club.
Underwear-clad male models danced atop podiums throughout the night in the Showtime-sponsored dance club.
Photo: Silvia Mautner
Milk plexiglass-covered platform bases for lounges were illuminated from within and lined with LED tubes that flashed different colors throughout the night.
Milk plexiglass-covered platform bases for lounges were illuminated from within and lined with LED tubes that flashed different colors throughout the night.
Photo: Silvia Mautner
A 33-foot soft LED curtain hung behind the central bar.
A 33-foot soft LED curtain hung behind the central bar.
Photo: Silvia Mautner
Elevated lounges featured white Naugahyde banquettes, as well as white tufted bars.
Elevated lounges featured white Naugahyde banquettes, as well as white tufted bars.
Photo: Silvia Mautner
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