Neither an unstable economy nor a messy snowstorm could keep more than 100 women from attending Wednesday's official launch of Women of Baycrest—a network of women raising money to support women’s brain health. “We were looking to launch a women’s fund-raising campaign that would be unique,” said Lynn Posluns, who is co-chairing the campaign with Rhonda Litwack. “It is a campaign raising money by women for women.”
The goal of Baycrest’s newest campaign is to raise $3 million for the creation of a new research chair in women’s brain health and aging at the University of Toronto, Posluns said. She reported that women have been eager to join the cause, despite the economic times. The network currently has 100 members.
For the launch at Kultura, organizers invited experts from Dermalogica to offer tips on how to achieve healthy skin, and Kultura’s executive chef, Roger Mooking, entertained guests with songs from his Juno award-winning album, Soul Food. The network is planning several events for members this year, including a mother and daughter wellness event featuring Mary Tyler Moore and an evening of after-hours shopping in Yorkville. Wednesday's event sponsors included The Globe & Mail, HMV, Dermalogica, Lifford Wine Agency, and H.B. Fenn & Company.