BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Catering & Design
  2. Food Trends

Jonsson Cancer Center Benefit Raises $475,000 With Tastings From Downtown Restaurants

Alesandra Dubin
May 5, 2010

U.C.L.A.’s Jonsson Cancer Center Foundation hosted its 15th annual fund-raiser, known as Taste for a Cure, at the Beverly Wilshire, overseen by the foundation's director of special events, Penny Amescua. But this was not the sort of tasting event where guests leave hungry and head straight to dinner. This year's benefit carried out the event's tradition of plentiful high-end food and wine tastings by focusing on the chefs and restaurants of downtown Los Angeles and the wines of Napa's Stags Leap district, which is known for its cabernet sauvignon.

Each of 15 participating wineries from the region poured a cabernet from the 2006 Appellation Collection, set to release in October. Long-time event supporters Far Niente, Nickel & Nickel, and Dolce served as honorary wine partners. Participating restaurants that exemplified downtown's burgeoning food scene included Bottega Louie, Church & State, Lazy Ox Canteen, Patina, and Rivera.

After the night's first segment, a meandering tasting at various stations throughout the ballroom, guests took their seats, where plated charcuterie, dessert trays, and bottles of wine on their tables kept them going through the program.

This year’s event honored Comcast Entertainment Group president and C.E.O. Ted Harbert with the Gil Nickel Humanitarian Award. When receiving the honor from presenter and honorary co-chair Ryan Seacrest, Harbert led with a spoiler for the DVR crowd: "Ladies and gentlemen, it was the Lakers by one at the last second." After the speeches wrapped, Lifehouse’s Jason Wade and Rick Woolstenhulme gave an acoustic performance to wrap up the night.

Thanks in part to a live auction with help from celebrity auctioneer Kevin Pollak, the gala raised more than $475,000 for the foundation.

The ballroom set for the Taste for a Cure benefit
The ballroom set for the Taste for a Cure benefit
Photo: Vince Bucci Photography
The Jonsson Cancer Center Foundation's signature fund-raiser, Taste for a Cure, raised $475,000.
The Jonsson Cancer Center Foundation's signature fund-raiser, Taste for a Cure, raised $475,000.
Photo: Vince Bucci Photography
The tasting event focused on the chefs and restaurants of downtown Los Angeles.
The tasting event focused on the chefs and restaurants of downtown Los Angeles.
Photo: Vince Bucci Photography
An array of wines were available for guests during the live auction and music programming.
An array of wines were available for guests during the live auction and music programming.
Photo: Vince Bucci Photography
Self-serve dessert trays dotted tabletops.
Self-serve dessert trays dotted tabletops.
Photo: Vince Bucci Photography
Towering branches served as centerpieces, and bunches of grapes added to the decor.
Towering branches served as centerpieces, and bunches of grapes added to the decor.
Photo: Vince Bucci Photography
Lilies and tulips lent a spring-like feel.
Lilies and tulips lent a spring-like feel.
Photo: Vince Bucci Photography
Latest in Food Trends
At a fundraiser for Advocate Illinois Masonic Medical Center, caterer Blue Plate created a five-course dinner inspired by how a child with autism experiences the world. One course was called 'Things Aren’t Always As They Seem.' It was meant to surprise the guests, with cheese molded to resemble summer fruits, pumpernickel “dirt,” chocolate-covered “grasshoppers,” edible “pebbles,” and grilled bread.
Food Trends
Event Profs Share the Catering Moments They’ll Never Forget
2025 Industry Innovators Article Image Catering
Brands & Event Pros
Industry Innovators 2025: 10 F&B Professionals Who Are Rewriting the Rules of Event Catering
Out: meat carving stations. In: vegetable carving stations.
Food Trends
10 Food and Beverage Trends to Keep Top of Mind at Events in 2025
LaCroix’s Disco-Themed Pop-Up
Food Trends
15 Tasty Event Ideas From the 2024 New York City Wine & Food Festival
Related Stories
Chopard's nature-inspired anniversary and jewelry launch
Food Trends
Chopard Introduces Wildlife-Inspired Collection Amid Rainforest and Woodland Vegetation
The James Beard Foundation Awards
Food Trends
Beard Awards Pair Top Chefs With Their Protégés
Schawk photo studio's open house
Food Trends
Marketing Firm Hosts Open House in Working Photo Studio
The cake display
Food Trends
Weddingbells Fills Windsor Arms With Sweet Table, 25 Cakes for 25th Anniversary Party
More in Food Trends
Food Trends
Event Profs Share the Catering Moments They’ll Never Forget
Get inspired by these standout food and beverage ideas that show how food can surprise, delight, and even steal the show.
At a fundraiser for Advocate Illinois Masonic Medical Center, caterer Blue Plate created a five-course dinner inspired by how a child with autism experiences the world. One course was called 'Things Aren’t Always As They Seem.' It was meant to surprise the guests, with cheese molded to resemble summer fruits, pumpernickel “dirt,” chocolate-covered “grasshoppers,” edible “pebbles,” and grilled bread.
Brands & Event Pros
Industry Innovators 2025: 10 F&B Professionals Who Are Rewriting the Rules of Event Catering
These catering and F&B professionals are changing the game through forward-thinking sustainability efforts, stunning presentations, clever business practices, and much more.
2025 Industry Innovators Article Image Catering
Food Trends
10 Food and Beverage Trends to Keep Top of Mind at Events in 2025
Event planners expect elevated mocktails, embedded sustainability, and family-style catering to take off this year.
Out: meat carving stations. In: vegetable carving stations.
Food Trends
15 Tasty Event Ideas From the 2024 New York City Wine & Food Festival
The four-day event featured 80 experiences across the city with presentations from more than 500 chefs and culinary influencers.
LaCroix’s Disco-Themed Pop-Up
Food Trends
How Planners Can Handle Hyperspecific Attendee Dietary Requests
Planners are used to addressing a variety of F&B needs, but some attendees’ expectations stretch the limits. Here’s some advice.
Katarzyna Pracuch V98 W 4p Cr Va Unsplash
Food Trends
See the F&B Trends on Display at the 2024 Summer Fancy Food Show
The Specialty Food Association’s 68th annual Fancy Food Show boasted thousands of exhibitors from food and beverage brands big and small, near and far, plus a buzzed-about keynote from Whole Foods CEO Jason Buechel.
The 68th iteration of the Summer Fancy Food Show spanned 330,000 square feet inside New York's Jacob K. Javits Convention Center.
Most Popular
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
Food Trends
Should You Add Carbon Labeling to Your Event Menus?
In the future, understanding the carbon impact of food choices could be as simple as counting calories—transforming consumer habits and event catering. Learn how HowGood is making that happen.
Carbon Labeling on Event Menus
Food Trends
Spring Event Inspo: 14 Flower-Filled Food Presentations We're Still Dreaming About
Check out some of our favorite ways events have incorporated flowers, foliage, and greenery into their dishes and F&B displays.
New York-based company Mary Giuliani Catering & Events draws on its founder's theater background to tell stories through food, like with this lush, floral-filled food display that incorporated a pretty spring-inspired tea set.
Food Trends
Après-Ski Vibes Only—Inside BizBash and Connect's Networking Event in New York City
BizBash and its parent company, Connect, were in the Big Apple last month for a wintry bash full of fun F&B moments.
The ski-themed event, dubbed Après Connect, brought together more than 200 event profs.
Food Trends
12 Creative Catering Trays We Love From Recent Events
From snowball cocktail glasses to mini milk crates, these trays helped their events leave a lasting impression.
In support of InterContinental Miami Make-A-Wish Ball 2023's “Le Sceptre Rose” theme, the hotel's culinary team crafted mini profiteroles topped with heart-shaped chocolates served in bubble bowls for guests to pair with welcome Champagne at the cocktail reception. See more: How This Renowned Miami Gala Engaged Attendees with a Spy-Themed Parisian Affair
Food Trends
What Will Guests Be Eating and Drinking in 2024?
Catering, beverage, and hospitality pros predict what the meeting and event industry will be serving up this year.
More plant-based food options like these tomato hors d’oeuvres from Pinch will appear on menus in 2024.
Food Trends
16 Seasonal Dishes and Drinks We're Drooling Over This Fall
Fall flavors go beyond just pumpkin spice (though there's plenty of that too!). Check out some fall menu highlights from restaurants and event caterers around the country.
Lona by Chef Richard Sandoval, a modern Mexican eatery in Tampa, is serving the Caramelized Pumpkin Crema this season. The eye-catching dish is made with pumpkin custard, caramelized pepitas, edible marigolds, and cinnamon ice cream.
Page 1 of 140
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.