Held in October, the 10th annual After School Matters gala took place in the grand ballroom of Chicago’s Navy Pier. Colorful mosaic-decorated flower pots—created by teens in the Mosaic Collaborative program—adorned the dinner tables.
Toyota's "Hybrid House-Party" offered hairstyling, free cooling bandanas, and cell phone charging. But the most popular aspect of the activation was the silk-screen tote bags, which attracted long lines that waited 45 minutes or more.
At the "Samsung Galaxy Experience," Samsung offered henna tattoos on festival grounds. Guests could pick a design from photos displayed on the Galaxy S 4 and Galaxy Note 8.0. At another station, flower wreaths were available.Â
"I Survived My Night at the Bates Motel" theme gift bags included bloody Mary mix, Advil, Emergen-C, branded mints, a toothbrush set, hemp lip balm, and inserts with a link to download the party playlist, curated by the Embassy.
After a long Oscar night, host Seth MacFarlane's official after-party included a station from Tkees, which encouraged guests to check their heels (similar to the way they would at a coat check) and pick up a pair of flip-flops—in gold, appropriate to the occasion.
At Lacoste's Coachella pool party in the blazing desert sun, cigarette-style girls, clad in Lacoste gear, passed Kiel's sun-protection products.
MSNBC also had a flip-flop station at its White House Correspondents' Association Dinner after-party, providing relief for folks who had been on their feet all evening.
