Uber partnered with Perrier and Hotel Indigo Lower East Side to host the second concert in its #UberSummerSeries on July 18 at the hotel's rooftop Mr. Purple in New York. The event decor included branded Uber beach balls.
Brand partner Perrier activated a GIF photo booth that included can and bottle props.
The Out in the Streets festival took place July 16 and 17 at the Vander Ende-Onderdonk House in Ridgewood, Queens. The music, food, and arts event featured a live art piece created with festival attendees' recycled beer cans by street artist Leon Reid IV.
The 10th edition of BizBash Live: The Expo Los Angeles took place July 13 at the California Market Center. Glo Cone showcased its LED cone stick with illuminated cotton candy. The company's product is available nationally for a variety of events; candy is not included.Â
The 11th annual Pitchfork Music Festival took place July 15 to 17 at Chicago's Union Park. The Pitchfork Review activated a colorful bus on festival grounds. Guests could lounge inside the bus, which featured folding chairs, pillows, and grass-green carpeting.
Clif Bar's lounge featured a section where guests could watch audio engineers from Mobile Vinyl Recorders make vinyl records. Based in Seattle, the company uses vintage disc-cutting lathes to create records in real time.
Miami Swim Week took place July 14 to 19. Italian brewing company Peroni hosted a lawn at the Escape Miami event, which took place at the Sagamore Hotel. The festival-like atmosphere included floor pillows and lawn games.
SwimMiami, which took place at the W South Beach, featured an ice sculpture that encased several of sponsor Bobble's colorful water bottles.
To celebrate World Emoji Day and its latest global campaign, Pepsi hosted the "Love: From Cave to Keyboard, Imagined by Pepsi" pop-up exhibit on July 14 at 433 Broadway at Howard in New York. Designed by Zoe Productions, the step-and-repeat featured an array of PepsiMoji faces, accented by the Pepsi logo.
Guests could create their own heart-shaped smoke signals by pressing down on the interactive station.
