World Cup of Hockey

The third edition of the World Cup of Hockey took place September 17 to 29 in Toronto. To celebrate the tournament, Adidas hosted an offshoot V.I.P. lounge for hockey players, influencers, and media at the Andrew Richards Designs building. The lounge invited guests to customize their gifted Adidas Z.N.E. hood with embroidery and patches by Peace and Cotto, which featured a selection of emoji and Canadian symbols.
Photo: Jess Baumung
Jack Daniel's Lynchburg General Store

To celebrate the 150th anniversary of its distillery, Jack Daniel's launched a pop-up experience in New York's Flatiron district from September 18 to 24. Inspired by the brand's hometown of Lynchburg, the pop-up had a barber salon that offered free haircuts and mustache combing for men and retro hairstyles for women.
Photo: Cornelia Stiles/BizBash