The third edition of the World Cup of Hockey took place September 17 to 29 in Toronto. To celebrate the tournament, Adidas hosted an offshoot V.I.P. lounge for hockey players, influencers, and media at the Andrew Richards Designs building. The lounge invited guests to customize their gifted Adidas Z.N.E. hood with embroidery and patches by Peace and Cotto, which featured a selection of emoji and Canadian symbols.