"Are you a top or a bottom?" was the question on a sticker in the gift bag from the W New York - Times Square opening party. But guests didn't have to choose--they got a full set of black cotton pajamas embroidered with "W top" and "W bottom" on the respective pieces. Platform, a retail consulting and product development firm, designed the PJs, and paired them with the fixings for a drink created especially for the event, called the "Wam" (cranberry juice, Skyy vodka and a crabapple). The plain black bags also included a magnet from Blue Fin (the hotel's in-house restaurant), a bottle of water and a W-branded chocolate bar.
More about this event...
More about this event...