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  1. Catering & Design
  2. Gifts & Swag

Citi and American Airlines Re-Create Airport Lounge for Credit Card Launch at the Grove

Alesandra Dubin
October 12, 2011

With air travel notoriously cumbersome these days, here's an experience you might say is preferable to the bustle of the airport: This week, Citi and American Airlines are bringing the American Airlines Admirals Club to the public for the first time, with a setup at the Grove that includes food and drink, Wi-Fi, massage chairs, mini makeovers from Warren-Tricomi, and other perks. To promote the lounge, street teams on Segways around the city are giving out gift bags.

The event, which began Tuesday and runs through Thursday, is designed to promote to consumers the benefits of the Citi Executive/AAdvantage World Elite MasterCard, with TMG Brand Communications led by founder Tami McCarthy heading the program, and production by Shiraz Events. It's the first event produced through Shiraz's recently opened Los Angeles office. Last month, the team produced a version of the event in New York, which it took to Grand Central Terminal's Vanderbilt Hall.

           

A V.I.P. event on Tuesday brought out Natasha Bedingfield for a performance. Top Chef's Candice Kumai served up small bites, and also available were tastings from the selection served in American Airlines premium cabins, with American Airlines wine consultant Ken Chase. Warren-Tricomi partner and hairstylist Kaz Amor supplied travel beauty tips.

E21573sa
Photo: Eric Charbonneau/Le Studio
Citi and American Airlines are bringing a version of the American Airlines Admirals Club to the Grove.
Citi and American Airlines are bringing a version of the American Airlines Admirals Club to the Grove.
Photo: Eric Charbonneau/Le Studio
American Airlines Admirals Club has never before been seen by the public.
American Airlines Admirals Club has never before been seen by the public.
Photo: Eric Charbonneau/Le Studio
Top Chef's Candice Kumai served up small bites.
Top Chef's Candice Kumai served up small bites.
Photo: Eric Charbonneau/Le Studio
Natasha Bedingfield performed at the V.I.P. portion of the programming.
Natasha Bedingfield performed at the V.I.P. portion of the programming.
Photo: Eric Charbonneau/Le Studio
Citi and American signage in cool black and white decked the space.
Citi and American signage in cool black and white decked the space.
Photo: Eric Charbonneau/Le Studio
Warren-Tricomi salon did mini makeovers.
Warren-Tricomi salon did mini makeovers.
Photo: Eric Charbonneau/Le Studio
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