BIZBASH CALL SHEET — #200 — Wednesday, 02.15.12
Compiled today by Chad Kaydo and Jana Schiowitz in New York
Feed the Sheet: [email protected]
Subscribe: http://info.bizbash.com/callsheet.html
It's our 200th Call Sheet! Thanks to those who have sent tips for our first 200 issues. Please keep 'em coming: [email protected]. And if you enjoy what we send each morning, please share this with your friends and encourage them to subscribe: http://bit.ly/hToiXq
—Chad Kaydo, editor in chief, BizBash
* INCOMING *
1. OSCAR CEREMONY UNDER WRAPS: The New York Times: "Breaking with recent precedent, Brian Grazer and Don Mischer, who are producing the Academy Awards ceremony for broadcast on ABC, have been assembling their show without engaging in a public conversation about it; they have been conspicuously silent on its themes, challenges and the presumably fresh approach they will take to the annual display of movie glamour and gratitude."
The Times does list some suggestions from Academy members: "nominees using smartphones to photograph themselves in the run-up to the show. Or bringing Oscar followers into the backstage hubbub in the press room, or to off-site parties like the annual Vanity Fair extravaganza, where stars who didn’t make the cut comment on those who did. Imagine the comic potential, and promotional punch, of a video snippet from the Oscar-eve rehearsal, when, say, a 60-year-old stand-in pretends to be Reese Witherspoon giving an award.”
http://nyti.ms/zJiNzU
What about you—how would you add some juice to the ceremony? Tell us at [email protected].
2. FASHION WEEK HIGHLIGHTS: Contributor Jim Shi: Aside from the lack of heating, a source of much griping, the recurring theme at Mercedes-Benz Fashion Week this season has been strong fall collections mirrored by inventive venues and show backdrops. The choice to show at large—and, in many cases, extra extra-large—sites has certainly been a noticeable trend this season, and, as a result, most designers are able to accommodate more guests than during the economic downturn. Here are some highlights, including Moncler’s efforts for Grenoble with, 180 professional athletes in a choreographed winter fairy tale dance in Central Park's Wollman Rink:
http://bit.ly/xpyPJB
3. FACEBOOK FATIGUE: Clickz.com looks at how marketers are failing to create creative approaches for connecting consumers with social media platforms.
http://bit.ly/Anaw4k
4. DIGITAL INVITES: From Orlando bureau chief Mitra Sorrells: Planners are using digital invitations for more than just inviting people to an event—they are gathering data on attendees, creating separate distribution channels, tracking check-ins, and integrating social media. Here's a look at the various services available from these digital invitation systems:
http://bit.ly/wOi8Su
5. CROWDRISE'S NONSENSICAL MARKETING: The social fund-raising site is gaining notoriety for its quirky communication tactics including its tagline: "if you don't give back, no one will like you," and its note about donating that reads: "No one really wants to donate anonymously. We'll leak your anonymous donation so that you look like a full-on hero." Ad Age: "The company looks to strike a balance between the whimsical and the serious respect the charities deserve. As a result, Crowdrise doesn't touch the written copy on individual fundraising pages. The platform also doesn't try to be all things to all people, appealing to a younger-skewing target audience."
http://bit.ly/wilRsz
6. SOCIAL MEDIA MARKETING: A Constant Contact survey found that social media tools are critical for small businesses and nonprofits planning events. Of those surveyed, 77 percent currently use social media to market or promote their events and an additional 14 percent plan to do so in the next year.
http://conta.cc/4BiXPB
* LOCAL NEWS *
COAST TO COAST: U.S.A. Today lists recent hotel makeovers and new properties around the nation:
http://usat.ly/yiiSd7
BOSTON: Boston Ballet's ball, "Le Bal du Diamant," is at the Castle Park Plaza March 31 with a look is inspired by the palace of Versailles.
CHICAGO: People Lounge's Academy Awards viewing party at People Lounge February 26 will have two red carpets, searchlights, and entertainment from DJ Funky Couture.
http://bit.ly/13G9AD
LAS VEGAS: Sports Illustrated swimsuit issue cover model Kate Upton will fly to Las Vegas this morning for two nonstop days of parties and events throughout the Strip. Las Vegas Sun:
http://bit.ly/AnIUvG
KTNV: "The Convention and Visitors Authority expects a full schedule of trade shows throughout 2012. Convention attendance was up nearly 10 percent last year, but 2012 is expected to top that."
http://bit.ly/wKGCrV
LOS ANGELES: Rick Blackburn is the new executive director of sales and marketing at La Quinta Resort & Club and PGA West.
President Obama will be back in Los Angeles for campaign events today. Reuters:
http://reut.rs/znC2cj
MIAMI/SOUTH FLORIDA: Boca Beach Club, a Waldorf Astoria resort has hired Randy Lowe to launch a new kite flying program at the property, which is part of new seasonal guest programming. Lowe will also be on hand for groups and large events.
A Joy Wallace Catering Production & Design Team has launched its redesigned Web site with photos, a blog, and more.
http://bit.ly/hO1Imv
NEW YORK: ISES in the Round, a series of hot topic round tables led by board members, is February 21 at Solo Event Space.
http://bit.ly/xHt2TY
NetCom Learning is hosting the "iBusiness 2012: Differentiate Yourself, Transform Your Future" event February 25 at Microsoft’s headquarters.
http://bit.ly/zXVMZo
The New York Times Travel Show is hosting a trade day for travel industry professionals March 2 at the Jacob Javits Convention Center. The day will begin with the Travel Industry Conference.
Rose Tilson was named executive director of integrated marketing for Cooking Light and MyRecipes. Tilson previously was director of integrated ad sales marketing for the food category at Scripps Networks Digital.
Magnetic 3D has partnered with BML-Blackbird to create experiences using Magnetic 3D's proprietary glasses-free 3D Enabled Technology. The companies are hosting an open house Thursday at Roseland Ballroom to showcase displays, signage, gaming, and visuals for events and trade shows.
http://bit.ly/wy1E4u
ORLANDO: Visit Orlando has invited executives from more than a dozen companies around the country to the N.B.A. All-Star Game, February 26 at Amway Arena. "We do still have a significant client base that we are trying to tap into that may not know that Orlando has grown and really become a first-tier city. When we realized the N.B.A. was going to be allowing us to have this block of tickets we said what can we do that would have the highest impact. So we went out and invited a lot of these C.E.O.-level meeting and convention executives to come to Orlando, put them up, take them to the game, entertain them, and let them see what a first class city Orlando has evolved into," said Tammi Runzler, Visit Orlando's senior vice president for meeting and convention sales. Runzler would not share names, but said guests "represent significant trade shows, significant business that we would love to book in Orlando for future years."
TORONTO: Ultra Supper Club closed in January for a complete rehaul. The new space, owned by Charles Khabouth, will open as Cube February 23.
The Canadian International Autoshow begins with a V.I.P. reception Thursday and runs through Sunday. This year's show is themed the "Next Dimension" and will include new additions like the Eco-Drive Showcase, which will display 20 fuel-efficient vehicles.
http://bit.ly/mCYH
WASHINGTON: From contributor D. Channing Muller: Gilt City D.C. hosted its inaugural warehouse sale Friday and Saturday for nearly 1,200 people at Long View Gallery. The festivities started Friday night with a V.I.P. preview party, complete with champagne service and a DJ, for 100 locals including media to check out the Gilt Group merchandise for sale. The lifestyle brand had four time slots Saturday with 300 tickets sold for each one to manage the flow of traffic through the space.
The historic Ford’s Theatre held a dedication ceremony February 7 to mark the grand opening of its new cultural space, the Center for Education and Leadership. Housed in a 10-story renovated building across the street from the theater, the $25 million center presents an expanded look at Abraham Lincoln through exhibits, education, and community outreach programs. In addition to three floors of exhibit space, the center also includes lecture and reception space, two floors of education studios, and a distance-learning lab. The center will not be available for rentals for outside events for at least a year as the theater assesses its needs for the space.
YOUR NEWS: What are you doing? Tell us: [email protected].
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Jana Schiowitz and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
Feed the Sheet: [email protected]
Subscribe: http://info.bizbash.com/callsheet.html
