invite

Betsey Johnson’s Valentine’s Day show is a play on the childhood game “he loves me, he loves me not.” To spotlight the phrase in an invitation, the quirky designer created oversize playing cards embedded with moving holographic images.

In line with Riviera Club’s “California wine renaissance” inspiration, menswear designers Derek Buse, Joe Sadler, and Greg Ullery collaborated with the Santa Barbara’s Curtis Winery to produce 75 bottles of a 2008 Rhone Blend red wine. Select editors and guests received the limited-edition bottles, as well as details of the presentation’s date, time, and location printed on a note fashioned after a taxi receipt.

For a bit of whimsy, Andrew Buckler sent editors oversize buttons to serve as show invitations, with all pertinent details laminated onto the face of the accessory. To cope with the challenge of a change in presentation date after the buttons were already made, a simple sticker was placed over the old date.

Influenced by Ali MacGraw in Love Story, Porter Grey is designed by sisters Kristen and Alexandra O’Neill and makes its first appearance at the tents this season. To convey its preppy style, the brand used printed Currier & Ives postcards as the invitations for its show.