Road signs at the entrance not only established the theme of a road trip, but also gave guests directions to the various stations set up inside Cedar Lake for Old Navy's spring 2015 preview.
Photo: Courtesy of Old Navy
Directional signs helped guest navigate the more than 30,000-square-foot space.
PGM Studios/Pedro Galvez
In July, a bright gobo of Thrillist's logo was splashed on the side of Chicago's Mid nightclub, one of the venues the lifestyle Web site used for its weekend-long experiential venture known as Hotel Thrillist.
Photo: Caroline Dixey
Signage encouraged guests to share details from the event on social media sites.
Photo: Courtesy of Life Is Good
Much like the drink straws, pink neon signs directed guests to the different rooms of the party.
Photo: Jim Shi
Signposts high above the crowds detailed each station's chef and menu.
Photo: Jessica Torossian for BizBash
