Josh Cellars partnered with the gift-giving app Giftagram to host a Father’s Day pop-up shop June 13 to 15 at Grand Central Terminal. The pop-up, which was produced by Bait Shoppe, was designed to resemble the garage of the wine brand's founder Joseph Carr. A step-and-repeat featured the brand’s elegant cursive logo surrounded by a variety of items such as garage tools and license plates. Cirstobal Valecillos served as the creative director for the pop-up.
The activation had 3-D photo vignettes that depicted different parks including Sequoia National Park.Â
Gwyneth Paltrow hosted the third edition of Goop’s wellness summit June 9 at 3Labs in Culver City. The event’s step-and-repeat featured the name of the event in white cursive letters against a backdrop of leaves and fruit including oranges, grapefruits, kiwis, and grapes. Floral company Bloom & Plume created the welcome wall, and the event’s overall design was handled by Agenc.
NKPR held its annual film festival countdown event in August at the public relations firm’s president Natasha Koifman’s private residence. The event was sponsored by Hounds Vodka, which had its name displayed with floating letters in a pool.
Signage wrapped the building to display the DirecTV and Variety branding, and transparent signs at the entrance featured additional branding and on-theme slogans.
The Variety Studio featured a colorful graffiti wall with the phrase "Tell Your Story."Â
Mongrel Media took over the Campbell House for a fourth season to host a series of events from September 6 to 12. The company commissioned Canadian artist Kent Monkman to create the tent over the bar area.Â
